The client, a global aerospace and defense organization, faced a significant challenge in enhancing the privacy and security of its database testing to safeguard all copies of live data within the organization. As one of the largest U.S. exporters, the company needed to maintain reliable data controls to protect its reputation and the interests of its customers, vendors, and employees. The client's goal was to find a data masking solution that would improve security without compromising the efficiency of database projects that included software development, integration testing, and offshoring. The challenge for Imperva was to ensure that the database copies were realistic for accurate testing and development, and to achieve secure and realistic data masking across multiple and varying data stores and complex applications.

NTT TechnoCross, a subsidiary of Nippon Telegraph and Telephone (NTT), is a company that offers advanced IT services and technology to its customers. The company's website serves as the central source of information, delivering the brand directly to customers and helping build customer loyalty. Any interruption in the operation of the website has a large impact, with the potential of a loss of trust that extends beyond the company to the NTT Group as a whole. As a company that builds its branding on security technology, it is imperative that NTT TechnoCross protects itself against cyberattacks as any damage would bear a significant loss in its brand value. When the time came for the company to renew its website, selecting a solution to protect the site was crucial for the company. The company was already facing growing demand for cloud computing in business at the time. With technical support for customers’ cloud computing and security as one of its core offerings, NTT TechnoCross considered using cloud-based services for its own renewed site. At the same time, it made the decision to switch from in-house operations to the use of services in security as well.

A Fortune 500 IT services and business software company, with over 20,000 employees, provides data center hosting services for its own financial applications and for third-party web applications. Many of these applications are internet-facing and regulated by the Sarbanes-Oxley and Gramm-Leach-Bliley Acts, requiring the company to protect sensitive data. The company faced challenges in maintaining security due to the dynamic and highly-customized nature of its applications. Continual scanning of applications after every change was burdensome and required significant coordination between application developers and security engineers. The company needed a solution that would not impact release schedules, provide instant vulnerability remediation, and integrate seamlessly into their virtualized environment.

DigiCert, a provider of scalable TLS/SSL and PKI solutions, was already using Imperva’s SaaS Web Application Firewall (WAF) to protect their on-premises applications when they began migrating some of their workloads to Amazon Web Services (AWS). However, they were using another vendor for DDoS mitigation on AWS, which they found unsatisfactory due to excessive scrubbing of traffic and blocking of legitimate traffic. As DigiCert's usage of AWS grew, they realized the need for a new security solution that could manage risk, monitor all traffic, rapidly identify threats, and only allow valid traffic to access their applications. They wanted a solution from a single provider that could deliver both WAF protection and DDoS mitigation across their entire hybrid environment. The solution also needed to lower false positives, assure rapid response to minimize potential business interruption, and automate as much of the security process as possible due to time and resource constraints.

Discovery, Inc., a global leader in non-fiction entertainment, faced a significant challenge in managing large amounts of digital customer and company data due to its popularity. The data was subject to compliance regulations and regular audits, and the company needed clearer visibility into their data estate. The challenge was compounded by several factors, including a merger and personnel changes in 2018, which left much of the older data inaccessible to new toolsets. Initially, Discovery, Inc. used Imperva’s SecureSphere to pinpoint certain schemas and security controls they needed to address, and to then adopt those security controls as required. However, as the company expanded into a more cloud-native infrastructure, they needed to extend their compliance requirements coverage to both on-premises and cloud-native technologies.

The Tokyo Institute of Technology, Japan’s leading science and technology university, was facing significant security threats to the content of nearly 400 websites operated by its on-campus hosting service. The university's Global Scientific Information and Computing Center (GSIC) department, responsible for managing and maintaining the institute’s IT environments, was under constant attack. With limited security professional resources within the department, the university was in dire need of a robust, easy-to-deploy solution that could effectively protect their web content. The challenge was further compounded by the extensive incident response workload of the security management team and the limited human resources of the security operation team.

Scoot Airlines, a low-cost arm of the Singapore Airlines Group, was facing a significant challenge with bad bots abusing their booking engine. Unauthorized OTAs, competitors, and meta search sites were using sophisticated web scraping bots to exploit the business logic of Scoot’s booking engine. This led to skewed look-to-book ratios and site slowdowns. The bot traffic was also depriving legitimate customers of the opportunity to book air travel on Scoot’s website. Furthermore, Scoot was dealing with a high volume of traffic due to novice software development practices at its travel partners. The bot traffic was causing slowdowns across passenger-facing systems, including flight check-ins, which could trigger delays in departure times. The bot incidents were also impacting staff resources across multiple departments.

The Israel Ministry of Finance e-Government Initiative, also known as the Tehila project, was faced with the challenge of protecting sensitive applications and data from cyber-terror attacks while ensuring 24/7 access for visitors. The project was responsible for providing all government ministries and institutions with secure Internet services. The primary motive was to prevent cyber-terror attacks on sensitive applications and data. Tehila hosts and secures dozens of government web applications and needed to build a secure platform for these applications and data to appear on the Internet. Before Tehila, the sites were hosted by private ISPs at a very low security level and some were breached. The solution needed to be easy to deploy, not burden the staff with excessive maintenance, and provide reporting with a view into what was happening in their applications.

PayFlex, a third-party administrator that works directly with employers to administer their benefit spending accounts, COBRA and Transit programs, faced a significant security challenge. The company provides consumers with a specialized debit card for medical transactions, which necessitates the storage of debit card numbers and claim data. This convenience, however, is balanced by potential security and regulatory considerations. PayFlex has a responsibility to uphold the highest security standards to protect its customers and their employees. Regulatory compliance is a major consideration for PayFlex, as it must contend with PCI and HIPAA standards. PCI mandates basic network security controls to protect cardholder data, and HIPAA standards require that enterprises prevent health information from being leaked. The liability for a breach is expensive, reaching up to $1.5 million since the implementation of the HITECH Act.

Shopo, an open C2C marketplace from Snapdeal, faced a unique challenge of engaging both sellers and buyers on its app. The company needed to familiarize users with a new marketplace platform and help them accomplish tasks such as setting up a store, enabling payment gateways, and buying or selling items. The challenge was compounded by the fact that 80-90% of apps are deleted after being used once. If users didn’t understand how to use an app, they wouldn’t use it. Shopo needed to ensure that users didn’t delete the app after one use, and to achieve this, successful onboarding was key. This meant helping users get their bearings, teaching them how to complete key tasks, and making them want to come back for more.

Cleartrip, an Indian online travel company, was facing a significant challenge in onboarding, activating, and engaging customers. The company wanted to provide personalized and relevant interactions to its customers to enhance their experience. However, they were experiencing a high drop-off rate in the booking funnel, with many users installing the app but not making a booking. The company needed a solution that could help them identify customer drop-off points and engage these customers effectively to drive conversions.

TaxiForSure, now a part of Ola, aimed to perfect the user lifecycle tail-retention, referral, and revenue. The company wanted to engage more effectively with their customers to decrease churn and increase retention, referrals, and revenue. They were looking for ways to understand their customer behavior better and send targeted campaigns to increase conversions. The challenge was to create a seamless booking experience across mobile apps, website, and call center, and to enable users to book a ride in under 15 seconds. The company also wanted to re-engage inactive users and run targeted campaigns for lapsed users.

Helpchat, India's largest AI-powered personalized transactions platform, faced a significant challenge in retaining users on their app. The company was part of a broader industry trend where apps lose 75% of their users within three months of download. This was due to a lack of an effective user onboarding process, which is crucial in showing users the value of the app. Additionally, Helpchat struggled with user engagement, with many users becoming inactive within the first month of app installation. The company also had difficulty gathering feedback from users who uninstalled the app, a valuable source of information for improving the app's features and usability.

SportsCafe, a digital platform for Indian sports fans, was facing a challenge in increasing traffic and engagement on their website. The majority of their revenue came from digital advertising, and with the industry seeing a 20% growth year over year, they were keen to capitalize on this trend. However, they were heavily reliant on traditional means of driving traffic, such as social media and Google AdWords. Despite these efforts, 90% of their traffic was from anonymous visitors, and they were struggling to create a pool of engaged visitors who would regularly return to the site. This was particularly important for mobile users, who were a key demographic for SportsCafe.

Ralali, a B2B marketplace in Indonesia, was facing a significant challenge with cart abandonment on their e-commerce website. Despite having over 1 million active users, they noticed that many users were landing on their product and category pages but not completing their purchases. The challenge was to understand the reasons behind this high abandonment rate and to find effective ways to improve conversions on their website. Their goal was to increase revenue by reducing cart abandonment and to enhance customer engagement by gathering user feedback.

Treebo, one of India’s top-rated tech-enabled hotel chains, was facing a significant challenge in the crowded budget hotel industry in India. The company was striving to establish their brand and recall while differentiating themselves based on a superior customer experience across various touch points. The primary goal was to convert new users by personalizing their onboarding journey, position the Treebo brand using personalized messaging platforms, and improve conversions by optimizing mobile and web experiences. However, despite having the marketing messages that drove conversions, they lacked a tech stack that would help them execute at-scale and improve the customer’s web and app experience.

Tiket.com, a leading online travel agent in Indonesia, was grappling with the challenge of reducing user churn and re-engaging inactive or dormant users. The company was also keen on improving the Lifetime Value (LTV) of its customers. The primary goal was to reduce overall user churn by increasing first and repeat purchase rates and re-engage inactive or dormant users. The challenge was to devise a strategy that would not only retain existing customers but also attract new ones through multiple channels. The company needed a solution that would allow them to offer personalized user experiences and improve purchases, repeat purchases, and reduce user churn.

OnlineTyari, India’s leading online examination platform, faced a significant challenge in their marketing strategy. With over 8 million students using their platform for exam preparation, the company wanted to shift from broadcasting generic marketing messages to a more personalized, data-driven approach. They aimed to engage their users more effectively and convert them to TyariPLUS subscriptions. However, the vast user base and the diverse user behavior patterns posed a significant challenge in implementing this personalized engagement strategy. The company needed a solution that could help them understand their users better and tailor their marketing efforts accordingly.

SIVVI.COM, a leading online retailer based in Dubai, was grappling with a common issue in the e-commerce industry - browse and cart abandonment. This issue was leading to low conversion rates on their website. In the e-commerce sector, it's a known fact that a significant percentage of visitors abandon their shopping carts, with the figure standing at 69%. SIVVI.COM was no exception to this trend, and they were losing potential sales due to this high rate of abandonment.

Bigbasket, India's largest online food and grocery store, was grappling with a significant challenge of low push notification delivery. This issue was primarily due to the operating system and device level restrictions in certain Chinese Original Equipment Manufacturer (OEM) devices. As a result, push notifications sent by Bigbasket were not being delivered to these devices, thereby affecting the overall engagement rate of the app. With 51% of the Indian smartphone market comprising of Chinese OEM devices, the drop in push notification delivery and engagement had a negative impact on Bigbasket's business operations and customer engagement.

Tokopedia, Indonesia's largest online marketplace, was facing a significant challenge common in the mobile app industry - high user churn. Nearly 60% of users were uninstalling the app within the first month of use. The company's objective was to improve first-month user retention by implementing an integrated customer onboarding strategy to activate and engage newly acquired app users. The challenge was to deliver the right message at the right time at every stage in a user's lifecycle to eliminate possible chokepoints or reduce user ambiguity.

Gaana, a leading online music streaming service with over 50 million active users worldwide, faced several challenges in its quest to enhance user engagement and increase premium subscriptions. The company aimed to drive newly acquired users to subscribe to the Gaana+ premium account through lifecycle push campaigns. They also wanted to deliver a personalized music streaming experience to users based on their music preferences. Another objective was to keep users returning to the app to listen to their favorite music. However, achieving these goals was not straightforward due to the vast user base and the highly personal nature of music preferences.

Berrybenka, a leading online fashion and beauty store in Indonesia, faced the challenge of maximizing conversions and creating a unified customer experience across channels. The company wanted to identify opportunities to provide a personalized and targeted engagement experience to its users. The challenge was to effectively segment their customer base and deliver targeted communication based on users' activity. This included users who explored a specific product collection or those who had completed a purchase recently. The company also needed to optimize their push notification campaigns to achieve the desired engagement.

PetFlow, a leading retail brand of specialty pet food and supplies, was facing a significant challenge in late 2016. Despite their data-driven culture and personalized advice attracting pet lovers, they noticed a consistent decline in the engagement their customers and prospects had with email, their most powerful channel. This was a major concern, especially as the cost to acquire new customers was increasing and retaining existing customers was becoming a necessary activity. The Director of Marketing, Andrea Barsk, recognized that relying solely on email as an engagement channel was not sustainable. Simply sending out more promotional emails to get more sales was not a viable long-term strategy, as it could negatively impact deliverability and the bottom line.

Ayopop, Indonesia’s fastest growing mobile bill payments platform, was facing a significant challenge in increasing its active user base, reducing cart abandonment, and driving growth. The company needed to identify users who had abandoned their transactions midway and find a way to bring them back to complete their transactions. Additionally, Ayopop wanted to leverage marketing automation solutions to not only bring these users back but also keep them engaged over their lifetime. The challenge was to find a solution that could effectively address these issues and help Ayopop meet its business objectives.

India's recent digital revolution brought the banking and financial services industry into the digital fold for the first time. Chillr, a multibank payments app, was faced with the unique challenge of educating and encouraging users with no digital banking history to perform banking transactions on their mobile. The objective was to identify digital micro-moments in financial services to develop an engagement plan that encourages users to go digital and make Chillr synonymous with digital transactions, while providing a host of value additions for the user.

The global asset management company, with nearly $620 billion under management, was facing a challenge in securely segmenting and protecting applications, whether on-premises or in the cloud. They were also struggling with the management of private cloud security and gaining visibility into traffic inside the data center or lateral threat prevention for internal traffic. The firm’s security infrastructure team was already managing firewalls and rules, proxies, and remote access using Check Point solutions. However, as they deployed a VMware NSX private cloud environment, they needed to secure it while maintaining security for their existing data center applications.

The case study revolves around one of the largest credit unions in the United States, which was facing significant challenges in securing highly sensitive data, such as customers’ private and credit card information. The credit union was under constant threat from malware and phishing attacks, and needed to protect against a wide range of zero-day threats. The bank’s Information Security team, consisting of only four people, was spending up to 20 hours a week remediating problems. The previous solution, a firewall and email security gateway using signature-based detection, had been letting various Zero-Day malware through its perimeter. Users would receive emails with infected attachments or links that once clicked would cost the bank a lot of overhead. The company knew it had to find a solution that significantly reduced the time spent on remediation of email-borne infections, and made management of security simpler and more effective. It sought a security solution that would stay one step ahead of the curve and be able to defend against advanced threats such as ZeroDay and ransomware attacks.

Helvetia, a Swiss insurance services provider, was faced with the challenge of migrating to a Software Defined Data Center (SDDC) model without compromising security. The company was also looking to increase the efficiency of its IT team and secure its VMware NSX data center deployment. Like most IT organizations, Helvetia’s IT team was constantly seeking ways to handle a rapidly growing volume of work with the same number of employees. This meant minimizing the number of manual tasks required of team members, reducing the need to retrain and redeploy teams, and finding new ways to deliver services as efficiently as possible. Helvetia saw automation and adopting an SDDC strategy as the means to increased efficiency.

Denham Capital, a private equity firm with over $8.5 billion invested in power, oil and gas, and mining industries, faced a significant challenge in ensuring the security of their cloud-based assets. The firm was in the process of migrating its infrastructure to the cloud and needed a solution that would provide the same level of security for their cloud-based assets as their premises-based assets. The unpredictable nature of the energy industry demanded a high level of adaptability and agility. Denham Capital needed a solution that would reduce the high costs of operating physical data centers, increase application performance, and enable rapid and easy deployment and provisioning of new offices or users without compromising performance or security. The firm's lean IT team needed to protect data and applications in the cloud, gain visibility into traffic both on premises and in the cloud, and ensure consistent security everywhere.