TaxiForSure's Journey to Perfecting Customer Lifecycle: Retention, Referral, Revenue
Technology Category
- Functional Applications - Product Lifecycle Management Systems (PLM)
Use Cases
- Usage-Based Insurance
About The Customer
TaxiForSure is a taxi booking service that enables customers to book rides through their mobile apps, website, and call center. The company aims to provide a seamless booking experience and allows users to book a ride in under 15 seconds. TaxiForSure is now part of Ola, one of the largest ride-hailing companies in India. The company is focused on perfecting the user lifecycle, aiming to decrease churn and increase retention, referrals, and revenue. They use targeted campaigns to engage with their customers and understand their behavior better.
The Challenge
TaxiForSure, now a part of Ola, aimed to perfect the user lifecycle tail-retention, referral, and revenue. The company wanted to engage more effectively with their customers to decrease churn and increase retention, referrals, and revenue. They were looking for ways to understand their customer behavior better and send targeted campaigns to increase conversions. The challenge was to create a seamless booking experience across mobile apps, website, and call center, and to enable users to book a ride in under 15 seconds. The company also wanted to re-engage inactive users and run targeted campaigns for lapsed users.
The Solution
TaxiForSure turned to MoEngage to run multiple campaigns to keep their users engaged. They targeted users who had only tried their app once and ran campaigns for lapsed users. They also ran referral campaigns targeted at their most engaged users with the help of MoEngage’s advanced segmentation. To increase revenue, TaxiForSure onboarded new customers through referral campaigns and ran targeted campaigns to get more out of the existing customers. They aimed to increase the number of bookings done per user and the revenue per active user within the first three months of usage.
Operational Impact
Quantitative Benefit
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