Treebo's Success in Higher Conversions and Improved Delivery Rates with MoEngage
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Robots - Wheeled Robots
Applicable Industries
- Cities & Municipalities
- Telecommunications
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Material Handling Automation
About The Customer
Treebo is one of India’s leading tech-enabled budget hotel chains, offering quality accommodation at affordable prices. The company, which gets its name from the vast reach of the banyan tree, is currently active across 430 hotels in 83 cities. Treebo was striving to establish their brand and recall in the crowded budget hotel industry in India, differentiating themselves based on a superior customer experience across various touch points. Their primary goal was to convert new users by personalizing their onboarding journey, position the Treebo brand using personalized messaging platforms, and improve conversions by optimizing mobile and web experiences.
The Challenge
Treebo, one of India’s top-rated tech-enabled hotel chains, was facing a significant challenge in the crowded budget hotel industry in India. The company was striving to establish their brand and recall while differentiating themselves based on a superior customer experience across various touch points. The primary goal was to convert new users by personalizing their onboarding journey, position the Treebo brand using personalized messaging platforms, and improve conversions by optimizing mobile and web experiences. However, despite having the marketing messages that drove conversions, they lacked a tech stack that would help them execute at-scale and improve the customer’s web and app experience.
The Solution
Treebo turned to MoEngage, implementing their marketing automation practices to drive conversion rates and a tech-stack to optimize the mobile and web experience. MoEngage’s on-site messaging gave Treebo the freedom to use a series of messages that provided the user with ample information about the Treebo brand and its offerings. MoEngage’s marketing automation helped personify the marketing messages created by Treebo, enabling Treebo to use its personalized messages at every stage of onboarding, from app installation to acquisition. This level of personalization helped Treebo reach out to its app and web users. Additionally, Treebo used MoEngage’s platform to trigger real-time messages that reached users even after they left the website, increasing their conversion rates and improving the overall website engagement.
Operational Impact
Quantitative Benefit
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