Applicable Industries
- E-Commerce
Applicable Functions
- Procurement
Use Cases
- Leakage & Flood Monitoring
About The Customer
Ralali is Indonesia’s leading B2B marketplace, offering an easy reselling solution to many wholesale businesses. With over 1 million active users using its platform monthly, Ralali acts as a bridge between suppliers and businesses, offering their products on its website while providing valuable wholesale products to customers at the best price possible. Ralali aims to be the one-stop marketplace and solution provider for anyone wanting to start and own a business.
The Challenge
Ralali, a B2B marketplace in Indonesia, was facing a significant challenge with cart abandonment on their e-commerce website. Despite having over 1 million active users, they noticed that many users were landing on their product and category pages but not completing their purchases. The challenge was to understand the reasons behind this high abandonment rate and to find effective ways to improve conversions on their website. Their goal was to increase revenue by reducing cart abandonment and to enhance customer engagement by gathering user feedback.
The Solution
Ralali turned to MoEngage Onsite Messaging to tackle their cart abandonment issue. They triggered feedback requests at the exact moment a customer abandoned their cart, using this feedback to understand consumer behavior and the reasons behind cart abandonment. They then used Smart-Triggered Emails and Web Push to design and manage multiple-touch campaigns aimed at bringing customers back and encouraging them to complete their purchases. Ralali also implemented a multi-channel campaign to reduce cart abandonment and improve conversion. They segmented users based on the dropoff page and used MoEngage to create multi-touch campaigns. They configured a push notification to fire automatically after 24 hours of cart abandonment and scheduled email reminders for customers who did not act on the push notification. Finally, they sent another push notification configured to trigger after three days of cart abandonment.
Operational Impact
Quantitative Benefit
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