Boosting Engagement and Traffic: SportsCafe's Success with MoEngage Web Push
Technology Category
- Analytics & Modeling - Real Time Analytics
- Robots - Wheeled Robots
Applicable Industries
- Equipment & Machinery
- Telecommunications
Applicable Functions
- Sales & Marketing
Use Cases
- Traffic Monitoring
- Transportation Simulation
About The Customer
SportsCafe is a digital platform dedicated to Indian sports fans. It provides a comprehensive range of services, including live scores, match reports, features, and much more. As a digital advertising-driven site, SportsCafe relies heavily on increasing visitors and engagement on their website to boost revenue. The majority of their traffic comes from anonymous visitors, and they have been using traditional means such as social media and Google AdWords to drive traffic. However, they were looking for innovative ways to increase traffic and create a pool of engaged visitors who would keep coming back to the site, especially on mobile devices.
The Challenge
SportsCafe, a digital platform for Indian sports fans, was facing a challenge in increasing traffic and engagement on their website. The majority of their revenue came from digital advertising, and with the industry seeing a 20% growth year over year, they were keen to capitalize on this trend. However, they were heavily reliant on traditional means of driving traffic, such as social media and Google AdWords. Despite these efforts, 90% of their traffic was from anonymous visitors, and they were struggling to create a pool of engaged visitors who would regularly return to the site. This was particularly important for mobile users, who were a key demographic for SportsCafe.
The Solution
To address this challenge, SportsCafe implemented MoEngage Web Push, a tool that allowed them to deliver mobile app-like push notifications on both desktop and mobile devices. This solution enabled them to reach out to over 10,000 users with real-time web push notifications, establishing themselves as a trusted source for real-time sports information. They used advanced segmentation based on fans' sports interests to send timely and relevant notifications, which significantly increased overall page views on the website. Additionally, MoEngage's goal tracking feature allowed SportsCafe to identify their most loyal audience segments, target them with specific messages, and measure the impact on metrics like time spent on the site.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Smart Water Filtration Systems
Before working with Ayla Networks, Ozner was already using cloud connectivity to identify and solve water-filtration system malfunctions as well as to monitor filter cartridges for replacements.But, in June 2015, Ozner executives talked with Ayla about how the company might further improve its water systems with IoT technology. They liked what they heard from Ayla, but the executives needed to be sure that Ayla’s Agile IoT Platform provided the security and reliability Ozner required.
Case Study
IoT enabled Fleet Management with MindSphere
In view of growing competition, Gämmerler had a strong need to remain competitive via process optimization, reliability and gentle handling of printed products, even at highest press speeds. In addition, a digitalization initiative also included developing a key differentiation via data-driven services offers.
Case Study
Predictive Maintenance for Industrial Chillers
For global leaders in the industrial chiller manufacturing, reliability of the entire production process is of the utmost importance. Chillers are refrigeration systems that produce ice water to provide cooling for a process or industrial application. One of those leaders sought a way to respond to asset performance issues, even before they occur. The intelligence to guarantee maximum reliability of cooling devices is embedded (pre-alarming). A pre-alarming phase means that the cooling device still works, but symptoms may appear, telling manufacturers that a failure is likely to occur in the near future. Chillers who are not internet connected at that moment, provide little insight in this pre-alarming phase.
Case Study
Premium Appliance Producer Innovates with Internet of Everything
Sub-Zero faced the largest product launch in the company’s history:It wanted to launch 60 new products as scheduled while simultaneously opening a new “greenfield” production facility, yet still adhering to stringent quality requirements and manage issues from new supply-chain partners. A the same time, it wanted to increase staff productivity time and collaboration while reducing travel and costs.
Case Study
Integration of PLC with IoT for Bosch Rexroth
The application arises from the need to monitor and anticipate the problems of one or more machines managed by a PLC. These problems, often resulting from the accumulation over time of small discrepancies, require, when they occur, ex post technical operations maintenance.
Case Study
Robot Saves Money and Time for US Custom Molding Company
Injection Technology (Itech) is a custom molder for a variety of clients that require precision plastic parts for such products as electric meter covers, dental appliance cases and spools. With 95 employees operating 23 molding machines in a 30,000 square foot plant, Itech wanted to reduce man hours and increase efficiency.
