ZACKS 对特朗普的投资带来红利
公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- Trumpia's SMS API
技术栈
- SMS API
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 金融与保险
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 系统集成
关于客户
Zacks Investment Research 是一家股票研究公司，为客户提供股票提示和建议。以前，他们仅使用电子邮件向订阅者提醒他们看涨和看跌的股票。但借助 Trumpia 的 SMS API，Zacks 能够将 Trumpia 的 SMS 功能与其现有的消息传递软件相结合，以更有效地提供股票建议。
挑战
Zacks Investment Research 正在寻找一种补充其电子邮件策略的方法，以分发股票信息。Zacks 知道短信能够随时随地向客户发送引人注目的信息，因此他们寻找一种能够扩展到大量文本的短信 API。
解决方案
Zacks Investment Research 将 Trumpia 的 SMS API 无缝集成到他们的系统中。利用 Trumpia 的 SMS 功能，Zacks 一个月内可以发送超过 30,000 条短信，相当于每个工作日发送约 1,500 条短信。借助短信，Zacks 可以通过更吸引注意力和更直接的渠道发送提示，让客户及时采取行动应对股票走势。此外，他们新发现的双管齐下的方法实际上使他们的覆盖范围增加了一倍，并让 Zacks 确保他们的建议无论客户使用什么设备都能被看到。
运营影响
数量效益
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