Zacks Investment in Trumpia Pays Dividends
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Trumpia's SMS API
Tech Stack
- SMS API
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- System Integration
About The Customer
Zacks Investment Research, a stock research firm, provides stock tips and recommendations to their customers. Previously, they solely used email to alert subscribers of stock they were bullish and bearish on. But with Trumpia's SMS API, Zacks was able to incorporate Trumpia's SMS capabilities with their existing messaging software to more effectively deliver stock advice.
The Challenge
Zacks Investment Research was looking for a way to complement their email strategy for distributing their stock tips. Knowing the capability of sms to offer attention-grabbing messages wherever their customers go, Zacks looked for an SMS API capable of scaling to a massive amount of texts.
The Solution
Zacks Investment Research seamlessly integrated Trumpia's SMS API into their system. Using Trumpia's SMS capabilities, Zacks was able to send over 30,000 texts in a month, or about 1,500 texts every work day. With texts, Zacks could send tips through a more attention grabbing and immediate channel, letting customers take timely action on moving stocks. Also, their newfound two-pronged approach essentially doubles their reach, and lets Zacks ensure their advice is seen no matter what device their customer is on.
Operational Impact
Quantitative Benefit
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