Set up a digital analytics hub for a leading BFSI company
地区
- Asia
产品
- Adobe Marketing Cloud
技术栈
- Adobe Marketing Cloud
- BI tools
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 金融与保险
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
- 系统集成
关于客户
The customer is a leading insurance and BFSI company in Asia. They operate in the online insurance and financial services industry. The company was in the process of implementing Adobe Marketing Cloud and wanted to set up an analytics and reporting process. They were facing challenges in migrating from their previous platform to the new one. The company also wanted to set up marketing channels, traffic performance, and overall site health scorecards for immediate stakeholder delivery. Additionally, they wanted to understand the reasons for deviations between web leads to CRM fulfilled leads.
挑战
The client, a leading insurance and BFSI company in Asia, was struggling to evolve from their previous platform and migrate successfully to the Adobe Marketing Cloud platform. They wanted to set up marketing channels, traffic performance, and overall site health scorecards for immediate stakeholder delivery. The client also wanted to understand the reasons for deviations between web leads to CRM fulfilled leads, which were caused due to faulty tag implementation and accounting issues.
解决方案
Blueocean Market Intelligence deployed a team of web analytics SMEs, reporting and BI experts to understand the client's requirements and convert those into technical specifications. They built and delivered reports and scorecards for immediate stakeholder delivery and set up a standardized reporting and analytics process. They also set up a weekly review process, including creating stakeholder reviews and presentations. The team provided complete 360-degree support across four major Adobe Marketing Cloud platforms - Analytics, Target, Audience Manager, and Campaign. They brought all channel partners and marquee digital properties under one single unified performance measurement and BI umbrella.
运营影响
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