Set up a digital analytics hub for a leading BFSI company
Region
- Asia
Product
- Adobe Marketing Cloud
Tech Stack
- Adobe Marketing Cloud
- BI tools
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Finance & Insurance
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
- System Integration
About The Customer
The customer is a leading insurance and BFSI company in Asia. They operate in the online insurance and financial services industry. The company was in the process of implementing Adobe Marketing Cloud and wanted to set up an analytics and reporting process. They were facing challenges in migrating from their previous platform to the new one. The company also wanted to set up marketing channels, traffic performance, and overall site health scorecards for immediate stakeholder delivery. Additionally, they wanted to understand the reasons for deviations between web leads to CRM fulfilled leads.
The Challenge
The client, a leading insurance and BFSI company in Asia, was struggling to evolve from their previous platform and migrate successfully to the Adobe Marketing Cloud platform. They wanted to set up marketing channels, traffic performance, and overall site health scorecards for immediate stakeholder delivery. The client also wanted to understand the reasons for deviations between web leads to CRM fulfilled leads, which were caused due to faulty tag implementation and accounting issues.
The Solution
Blueocean Market Intelligence deployed a team of web analytics SMEs, reporting and BI experts to understand the client's requirements and convert those into technical specifications. They built and delivered reports and scorecards for immediate stakeholder delivery and set up a standardized reporting and analytics process. They also set up a weekly review process, including creating stakeholder reviews and presentations. The team provided complete 360-degree support across four major Adobe Marketing Cloud platforms - Analytics, Target, Audience Manager, and Campaign. They brought all channel partners and marquee digital properties under one single unified performance measurement and BI umbrella.
Operational Impact
Quantitative Benefit
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