仅用三个月就交付了移动解决方案，增加了客户续约率
公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- IBM MobileFirst Platform
- IBM Rational Test Workbench
- IBM DevOps Services for BlueMix
技术栈
- Mobile Application Development
- Software Testing
- DevOps
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Brand Awareness
技术
- 应用基础设施与中间件 - API 集成与管理
- 分析与建模 - 实时分析
适用行业
- 金融与保险
适用功能
- 销售与市场营销
- 商业运营
服务
- 软件设计与工程服务
- 系统集成
关于客户
Financial Insurance Management Corp. (FIMC) 是外包客户会员计划的领先提供商。该公司为包括富国银行、Precision Tune、AAMCO 和花旗银行在内的各种客户提供客户服务、销售点 (POS) 培训、法规合规指导和营销支持。FIMC 为客户制作定制套餐，然后提供全面管理套餐的服务。FIMC 成立于 1974 年，总部位于佛罗里达州萨拉索塔。
挑战
金融保险管理公司 (FIMC) 希望通过提供增强的高质量移动体验为会员带来更多价值。该公司希望通过提供移动服务简化会员的续订流程。过去，会员可能直到尝试使用路边援助或折扣服务时才意识到它们已过期。那时，他们必须使用电子邮件或电话等传统方式联系 FIMC 来续订服务。FIMC 希望简化此流程，以便会员可以从任何位置轻松续订，确保更持续的服务。此外，FIMC 希望更快地获得其福利和促销活动，帮助会员从会员资格中获得更多价值，从而增加他们想要续订的可能性。
解决方案
FIMC 聘请 IBM 业务合作伙伴 PointSource 使用 IBM MobileFirst Platform 和 IBM Rational Test Workbench 软件设计和交付移动应用程序。PointSource 使用 MobileFirst Platform 软件创建了一个移动解决方案，该解决方案与 FIMC 现有的后端系统集成，这些系统存储会员信息和其他数据。该移动解决方案通过提供直观的界面并帮助 FIMC 客户随时随地保持联系，从而改善了用户体验。该解决方案支持多种设备，包括 Apple iOS 和 Android。PointSource 使用 MobileFirst Platform 软件编写了一个支持这两种设备平台的混合应用程序。PointSource 使用 Rational Test Workbench 软件来帮助提高应用程序质量。
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