Increasing customer renewals with a mobile solution delivered in just three months
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- IBM MobileFirst Platform
- IBM Rational Test Workbench
- IBM DevOps Services for BlueMix
Tech Stack
- Mobile Application Development
- Software Testing
- DevOps
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Financial Insurance Management Corp. (FIMC) is a leading provider of outsourced customer membership programs. The company offers customer service, point-of-sale (POS) training, regulatory compliance guidance, and marketing support to a diverse set of customers, including Wells Fargo, Precision Tune, AAMCO, and Citibank. FIMC produces customized packages for customers, then provides services to fully manage the packages. Founded in 1974, FIMC is headquartered in Sarasota, Florida.
The Challenge
Financial Insurance Management Corp. (FIMC) wanted to deliver increased value to members by offering an enhanced, high-quality mobile experience. The company hoped that by providing mobile services, it would simplify the renewal process for members. In the past, members might not realize that their roadside assistance or discount services had expired until they tried to use them. At that point, they would have to use traditional means, such as email or a phone call, to contact FIMC to renew their service. FIMC wanted to streamline this process so that members could easily renew from any location, ensuring more continuous service. Additionally, FIMC wanted to deliver faster access to its benefits and promotions, helping members gain more value from their memberships and thereby increasing the likelihood that they would want to renew.
The Solution
FIMC engaged IBM Business Partner PointSource to design and deliver a mobile application using IBM MobileFirst Platform and IBM Rational Test Workbench software. PointSource used the MobileFirst Platform software to create a mobile solution that integrates with FIMC’s existing back-end systems, which house member information and other data. The mobile solution improves the user experience by providing an intuitive interface and by helping FIMC customers stay connected from just about anywhere. The solution delivers support for multiple devices, including Apple iOS and Android. PointSource wrote a single hybrid application with MobileFirst Platform software that supports both device platforms. PointSource used the Rational Test Workbench software to help improve application quality.
Operational Impact
Quantitative Benefit
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