How Regions Bank is Solving Critical Business Challenges with Recruitment Automation
公司规模
1,000+
地区
- America
国家
- United States
产品
- Phenom Career Site
- Phenom CRM
- Phenom Campaigns
- Phenom SMS
- Phenom Intelligent Talent Experience platform
技术栈
- AI-powered talent experiences
- HR tech stack integration
- No-code interface
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Employee Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 功能应用 - 企业资源规划系统 (ERP)
- 平台即服务 (PaaS) - 连接平台
适用行业
- 金融与保险
适用功能
- 人力资源
服务
- 软件设计与工程服务
- 系统集成
- 培训
关于客户
Regions Bank is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. They are committed to hiring, developing, and retaining the best people for the job. Regions serves customers across the South, Midwest, and Texas and is a member of the S&P 500 Index. Their mission is to 'Make Life Better,' and they are invested in creating a positive impact through their services and workforce.
挑战
Regions Bank aimed to attract, engage, and convert candidates with a new employer persona while replacing manual processes for high-volume, multi-incumbent roles. They rebranded themselves to tap into new, diverse talent pools and needed a career site that would support this and provide candidates with a seamless, personalized experience. Additionally, they sought to replace time-consuming manual processes in a cohesive way, which only a comprehensive talent acquisition strategy and system could support.
解决方案
Regions Bank selected Phenom’s Intelligent Talent Experience platform to provide a holistic experience and ROI. The platform includes Phenom Career Site, CRM, Campaigns, and SMS, which allowed Regions to create and nurture a thriving talent community. This community educates candidates on their refreshed employee value proposition and automates hyper-personalized engagement strategies. Automating assessment messages has been particularly beneficial, boosting internal efficiency and facilitating candidate productivity. The platform also streamlined recruiter communication about assessments, offer letters, background checks, and start dates in a more efficient and personable way.
运营影响
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