How Regions Bank is Solving Critical Business Challenges with Recruitment Automation
Company Size
1,000+
Region
- America
Country
- United States
Product
- Phenom Career Site
- Phenom CRM
- Phenom Campaigns
- Phenom SMS
- Phenom Intelligent Talent Experience platform
Tech Stack
- AI-powered talent experiences
- HR tech stack integration
- No-code interface
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Employee Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Finance & Insurance
Applicable Functions
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
- Training
About The Customer
Regions Bank is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. They are committed to hiring, developing, and retaining the best people for the job. Regions serves customers across the South, Midwest, and Texas and is a member of the S&P 500 Index. Their mission is to 'Make Life Better,' and they are invested in creating a positive impact through their services and workforce.
The Challenge
Regions Bank aimed to attract, engage, and convert candidates with a new employer persona while replacing manual processes for high-volume, multi-incumbent roles. They rebranded themselves to tap into new, diverse talent pools and needed a career site that would support this and provide candidates with a seamless, personalized experience. Additionally, they sought to replace time-consuming manual processes in a cohesive way, which only a comprehensive talent acquisition strategy and system could support.
The Solution
Regions Bank selected Phenom’s Intelligent Talent Experience platform to provide a holistic experience and ROI. The platform includes Phenom Career Site, CRM, Campaigns, and SMS, which allowed Regions to create and nurture a thriving talent community. This community educates candidates on their refreshed employee value proposition and automates hyper-personalized engagement strategies. Automating assessment messages has been particularly beneficial, boosting internal efficiency and facilitating candidate productivity. The platform also streamlined recruiter communication about assessments, offer letters, background checks, and start dates in a more efficient and personable way.
Operational Impact
Quantitative Benefit
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