How Lincoln Financial connected with 100% of its workforce
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Firstup
- Microsoft SharePoint 365
技术栈
- Mobile App
- Web Experience
实施规模
- Enterprise-wide Deployment
影响指标
- Employee Satisfaction
- Productivity Improvements
- Cost Savings
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 连接平台
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 金融与保险
适用功能
- 商业运营
- 人力资源
用例
- 远程协作
服务
- 系统集成
- 软件设计与工程服务
关于客户
Lincoln Financial is a prominent financial services company that has been striving to modernize its communications and digital employee experience to better engage its growing young workforce. The company employs 12,000 individuals, including a significant number of millennial and Gen Z team members who expect consistent communication and transparency from their organization. Lincoln Financial faced challenges in reaching these workers effectively, as traditional methods like email and an aging intranet were insufficient. The company sought a solution that would unify its communication channels and provide a seamless experience for all employees, ultimately aiming to enhance employee engagement and satisfaction.
挑战
Lincoln Financial’s millennial and Gen Z team members expected consistent communication and transparency from their organization. The company needed to reach these workers in a way that would work for all employees. Relying on email didn’t fit the bill; neither did the company’s aging intranet. Adding digital signage had made communicating more cumbersome, and the company’s analytics were siloed by communication channel, with no single place to measure unified results across every endpoint. Employee engagement, as measured by the company’s adoption rates, was at just 30%-40% when Lincoln Financial added Firstup in 2018. All employees at the company have now adopted the platform, and their top 4 content channels are all viewed by more than 90% of the workforce.
解决方案
Lincoln Financial implemented the Firstup platform to modernize its communications and reach 100% of its workforce on employees’ preferred communication channels. The platform enabled the company to align and mobilize its workers around specific line-of-business strategies, and leadership was better able to connect with employees, making the organization one of the most transparent firms in finance. The company is working towards establishing a single point of publishing, using Firstup to reach their mobile app, web experience, and email. When the company completes its upgrade to Microsoft SharePoint 365, communicators will also use Firstup to publish directly to the intranet, significantly improving the digital employee experience. Implementing these changes has resulted in significant time and cost savings, with the communications team now able to publish twice as fast as before using Firstup. The company will also simplify its stack by eliminating digital signage by the end of the calendar year.
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