How Lincoln Financial connected with 100% of its workforce
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Firstup
- Microsoft SharePoint 365
Tech Stack
- Mobile App
- Web Experience
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Employee Satisfaction
- Productivity Improvements
- Cost Savings
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Finance & Insurance
Applicable Functions
- Business Operation
- Human Resources
Use Cases
- Remote Collaboration
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Lincoln Financial is a prominent financial services company that has been striving to modernize its communications and digital employee experience to better engage its growing young workforce. The company employs 12,000 individuals, including a significant number of millennial and Gen Z team members who expect consistent communication and transparency from their organization. Lincoln Financial faced challenges in reaching these workers effectively, as traditional methods like email and an aging intranet were insufficient. The company sought a solution that would unify its communication channels and provide a seamless experience for all employees, ultimately aiming to enhance employee engagement and satisfaction.
The Challenge
Lincoln Financial’s millennial and Gen Z team members expected consistent communication and transparency from their organization. The company needed to reach these workers in a way that would work for all employees. Relying on email didn’t fit the bill; neither did the company’s aging intranet. Adding digital signage had made communicating more cumbersome, and the company’s analytics were siloed by communication channel, with no single place to measure unified results across every endpoint. Employee engagement, as measured by the company’s adoption rates, was at just 30%-40% when Lincoln Financial added Firstup in 2018. All employees at the company have now adopted the platform, and their top 4 content channels are all viewed by more than 90% of the workforce.
The Solution
Lincoln Financial implemented the Firstup platform to modernize its communications and reach 100% of its workforce on employees’ preferred communication channels. The platform enabled the company to align and mobilize its workers around specific line-of-business strategies, and leadership was better able to connect with employees, making the organization one of the most transparent firms in finance. The company is working towards establishing a single point of publishing, using Firstup to reach their mobile app, web experience, and email. When the company completes its upgrade to Microsoft SharePoint 365, communicators will also use Firstup to publish directly to the intranet, significantly improving the digital employee experience. Implementing these changes has resulted in significant time and cost savings, with the communications team now able to publish twice as fast as before using Firstup. The company will also simplify its stack by eliminating digital signage by the end of the calendar year.
Operational Impact
Quantitative Benefit
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