Digital analytics platform implementation consulting for a leading BFSI brand
公司规模
1,000+
地区
- Asia
国家
- India
产品
- Adobe Marketing Cloud
- Adobe Analytics
- Adobe Target
技术栈
- Web Analytics
- Data Layer
- Business Intelligence
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- 金融与保险
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
- 补货预测
服务
- 数据科学服务
- 系统集成
- 培训
关于客户
The customer is a leading insurance provider in India. They operate in the online insurance and financial services industry. The company has four main web properties, including an e-commerce site, a corporate site, a mobile website, and a CSG application. They recently acquired the Adobe Marketing Cloud solution to enhance their analytics capabilities and sought the expertise of Blueocean MarketIntelligence to assist with the implementation.
挑战
The client, a leading insurance provider in India, had recently acquired Adobe Marketing Cloud solution. They sought the expertise of Blueocean MarketIntelligence to assist with the implementation of Adobe Marketing Cloud, specifically Adobe Analytics and Adobe Target, for their four web properties. These properties included their e-commerce site, corporate site, mobile website, and CSG application. The client needed a robust platform implementation that would provide advanced analytics support and create incremental revenue opportunities.
解决方案
Blueocean MarketIntelligence deployed a team of web analytics SMEs, reporting and BI experts to review existing BRD and technical specification documentation. They prepared technical specification documents, data layers, solution design references (SDR), and variable maps for each web property. They recommended industry best practices related to Adobe Analytics and Target platform, tagging techniques, and setup. They assisted the client in setting up proper configurations on Adobe analytics, performed QA on analytics tags and codes, and completed data quality checks and QA (GA vs. SiteCatalyst). They also set up and configured traffic and conversion reports in Adobe Analytics, helped with report interpretation, business insights, and analytics, and trained the stakeholders on basic reports and usage of Adobe Analytics tool.
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