Digital analytics platform implementation consulting for a leading BFSI brand
Company Size
1,000+
Region
- Asia
Country
- India
Product
- Adobe Marketing Cloud
- Adobe Analytics
- Adobe Target
Tech Stack
- Web Analytics
- Data Layer
- Business Intelligence
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Finance & Insurance
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Predictive Replenishment
Services
- Data Science Services
- System Integration
- Training
About The Customer
The customer is a leading insurance provider in India. They operate in the online insurance and financial services industry. The company has four main web properties, including an e-commerce site, a corporate site, a mobile website, and a CSG application. They recently acquired the Adobe Marketing Cloud solution to enhance their analytics capabilities and sought the expertise of Blueocean MarketIntelligence to assist with the implementation.
The Challenge
The client, a leading insurance provider in India, had recently acquired Adobe Marketing Cloud solution. They sought the expertise of Blueocean MarketIntelligence to assist with the implementation of Adobe Marketing Cloud, specifically Adobe Analytics and Adobe Target, for their four web properties. These properties included their e-commerce site, corporate site, mobile website, and CSG application. The client needed a robust platform implementation that would provide advanced analytics support and create incremental revenue opportunities.
The Solution
Blueocean MarketIntelligence deployed a team of web analytics SMEs, reporting and BI experts to review existing BRD and technical specification documentation. They prepared technical specification documents, data layers, solution design references (SDR), and variable maps for each web property. They recommended industry best practices related to Adobe Analytics and Target platform, tagging techniques, and setup. They assisted the client in setting up proper configurations on Adobe analytics, performed QA on analytics tags and codes, and completed data quality checks and QA (GA vs. SiteCatalyst). They also set up and configured traffic and conversion reports in Adobe Analytics, helped with report interpretation, business insights, and analytics, and trained the stakeholders on basic reports and usage of Adobe Analytics tool.
Operational Impact
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