西太平洋银行新西兰有限公司 - 将前所未有的银行权力交到客户手中，改变移动银行业务
公司规模
Large Corporate
地区
- Pacific
国家
- New Zealand
产品
- IBM Watson Explorer
- IBM WebSphere DataPower
- IBM MobileFirst Platform Foundation
- IBM System x3650 M4
技术栈
- Cloud-based analytics
- Mobile application development
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 金融与保险
适用功能
- 销售与市场营销
- 商业运营
用例
- 质量预测分析
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
关于客户
西太平洋银行新西兰有限公司总部位于奥克兰，是总部位于澳大利亚悉尼的西太平洋银行集团的全资子公司。西太平洋银行新西兰是该国第二大银行，拥有超过 150 万客户。2011 年，该银行庆祝了为新西兰社区持续服务 150 周年。该银行致力于为客户提供无缝、全面的移动银行体验。
挑战
西太平洋银行新西兰有限公司希望为其移动银行客户提供前所未有的账户访问和功能。客户希望无论通过何种方式访问账户，都能获得一致的银行体验，但大多数移动银行应用程序提供的功能有限，并且需要多次登录才能访问不同的账户。该银行希望克服这些障碍，提供无缝、全面的移动银行体验。
解决方案
该银行推出了全新的 Westpac One 移动银行平台，该平台通过其新颖的单视图时间线功能帮助用户执行几乎任何银行交易并访问多个账户。基于云的分析解决方案为客户和银行提供快速、数据驱动的洞察，而不会给银行的其他系统带来沉重的负担。此外，通过将其新的与设备无关的应用程序开发平台放在云端，该银行可以快速且经济地部署新的以客户为中心的功能。
运营影响
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