UniCredit Leverages MicroStrategy for Enhanced Business Intelligence and Market Analysis
公司规模
Large Corporate
地区
- Europe
国家
- Italy
产品
- MicroStrategy 9
- BI4Sales
技术栈
- Business Intelligence
- Dashboards
- Data Harmonization
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Digital Expertise
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 预测分析
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 金融与保险
适用功能
- 销售与市场营销
- 商业运营
服务
- 系统集成
- 软件设计与工程服务
关于客户
The UniCredit group dates back to 1472 with the birth of Rolo Banca. After merging with nine of the largest Italian banks, UniCredit is now one of the main European financial groups. UniCredit currently has 9500 branches in 22 countries with 160,000 employees. The group strategy is based on customer centrality, a multiple premise approach, and the availability of a line of global products and services. This efficient mixture of territorial globality and specificity has helped UniCredit achieve financial holdings worth over 52 billion euros.
挑战
Internal monitoring and distribution of Swift data extracted from the application provides value for the analysts needing accessibility and analysis ability. The data, representing the competitive situation of the banking sector, arrives too late for the needs of the market. The monthly information only becomes available three weeks after the closure of the period. UniCredit needed a system that offered quick response and analysis ability fit for the ever-changing market conditions. The previous solution allowed sending massive reports and querying the system accurately but lacked the ability to surf through data, aggregate information immediately, and obtain significant KPI trends.
解决方案
UniCredit involved MicroStrategy in the study for a new solution. UBIS (UniCredit Business Integrated Solutions) is responsible for all IT activity within the group, and MicroStrategy demonstrated the benefits that Business Intelligence can bring to the flexible and intuitive analysis of large amounts of data. In just a few weeks, UniCredit experts alongside MicroStrategy consultants developed the first set of dashboards using the powerful functions of MicroStrategy 9. The BI4Sales application and its relative dashboard have enormously increased UniCredit's ability to monitor business trends and client portfolio performance. The dashboards allow for the consolidation of numbers, metrics, and performance scorecards in a single window, designed for specific functions and visualizing metric templates that favor a single point of view. The BI dashboards enable data extraction from heterogeneous sources and the tailoring of the interface.
运营影响
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