UniCredit Leverages MicroStrategy for Enhanced Business Intelligence and Market Analysis
Customer Company Size
Large Corporate
Region
- Europe
Country
- Italy
Product
- MicroStrategy 9
- BI4Sales
Tech Stack
- Business Intelligence
- Dashboards
- Data Harmonization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Digital Expertise
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
- Software Design & Engineering Services
About The Customer
The UniCredit group dates back to 1472 with the birth of Rolo Banca. After merging with nine of the largest Italian banks, UniCredit is now one of the main European financial groups. UniCredit currently has 9500 branches in 22 countries with 160,000 employees. The group strategy is based on customer centrality, a multiple premise approach, and the availability of a line of global products and services. This efficient mixture of territorial globality and specificity has helped UniCredit achieve financial holdings worth over 52 billion euros.
The Challenge
Internal monitoring and distribution of Swift data extracted from the application provides value for the analysts needing accessibility and analysis ability. The data, representing the competitive situation of the banking sector, arrives too late for the needs of the market. The monthly information only becomes available three weeks after the closure of the period. UniCredit needed a system that offered quick response and analysis ability fit for the ever-changing market conditions. The previous solution allowed sending massive reports and querying the system accurately but lacked the ability to surf through data, aggregate information immediately, and obtain significant KPI trends.
The Solution
UniCredit involved MicroStrategy in the study for a new solution. UBIS (UniCredit Business Integrated Solutions) is responsible for all IT activity within the group, and MicroStrategy demonstrated the benefits that Business Intelligence can bring to the flexible and intuitive analysis of large amounts of data. In just a few weeks, UniCredit experts alongside MicroStrategy consultants developed the first set of dashboards using the powerful functions of MicroStrategy 9. The BI4Sales application and its relative dashboard have enormously increased UniCredit's ability to monitor business trends and client portfolio performance. The dashboards allow for the consolidation of numbers, metrics, and performance scorecards in a single window, designed for specific functions and visualizing metric templates that favor a single point of view. The BI dashboards enable data extraction from heterogeneous sources and the tailoring of the interface.
Operational Impact
Quantitative Benefit
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