TaxiForSure 完善客户生命周期的旅程：保留、推荐、收入
技术
- 功能应用 - 产品生命周期管理系统 (PLM)
用例
- 基于使用的保险
关于客户
TaxiForSure 是一项出租车预订服务，客户可以通过移动应用程序、网站和呼叫中心预订乘车服务。该公司的目标是提供无缝的预订体验，让用户在 15 秒内预订乘车。 TaxiForSure 现在隶属于 Ola，Ola 是印度最大的网约车公司之一。该公司专注于完善用户生命周期，旨在减少用户流失并提高保留率、推荐和收入。他们使用有针对性的活动来与客户互动并更好地了解他们的行为。
挑战
TaxiForSure 现已成为 Ola 的一部分，旨在完善用户生命周期——尾部保留、推荐和收入。该公司希望更有效地与客户互动，以减少客户流失并提高保留率、推荐率和收入。他们正在寻找更好地了解客户行为并发送有针对性的营销活动以提高转化率的方法。面临的挑战是在移动应用程序、网站和呼叫中心之间创建无缝的预订体验，并使用户能够在 15 秒内预订乘车。该公司还希望重新吸引不活跃的用户，并针对流失的用户开展有针对性的活动。
解决方案
TaxiForSure 求助于 MoEngage 来开展多个活动以保持用户的参与度。他们针对只尝试过一次应用程序的用户，并针对流失的用户开展活动。他们还在 MoEngage 高级细分的帮助下针对最活跃的用户开展了推荐活动。为了增加收入，TaxiForSure 通过推荐活动吸引新客户，并开展有针对性的活动以从现有客户中获得更多收益。他们的目标是在使用的前三个月内增加每个用户的预订数量和每个活跃用户的收入。
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