StrongView Increases Web Engagement and Conversions with Company-Targeted Advertising from Demandbase
公司规模
1,000+
地区
- America
国家
- United States
产品
- Company-Targeted Advertising
- Targeting & Personalization platform
- Website Optimization
- Sales IQ suites
技术栈
- Marketing automation
- Web analytics
- CRM
- Content management
- Chat tools
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - API 集成与管理
- 平台即服务 (PaaS) - 连接平台
适用行业
- Professional Service
- Software
适用功能
- 商业运营
- 销售与市场营销
用例
- 数字线程
- 质量预测分析
服务
- 软件设计与工程服务
- 系统集成
- 培训
关于客户
StrongView is a prominent provider of email, mobile, and social media marketing solutions. Their offerings enable marketers to execute multi-channel programs aimed at acquiring, retaining, and driving loyalty across customer initiatives. The company's solutions include email marketing, transactional email, lifecycle marketing, mobile, and viral marketing technology, all designed to help marketers increase reach and revenue. StrongView's innovative approach and comprehensive suite of marketing tools make it a key player in the digital marketing landscape.
挑战
StrongView, a leader in email, mobile, and social media marketing solutions, faced the challenge of competing against larger, more established competitors. The company needed a cost-effective way to provide 'air cover' to Sales by educating prospective customers before engaging with their target accounts. The Marketing team had to change misconceptions away from a legacy business model and required a solution to attract and drive prospective customers to their website.
解决方案
StrongView adopted Demandbase's Company-Targeted Advertising, part of the Targeting & Personalization platform, to combine digital advertising with strategic account marketing. The goal was to attract and drive prospective customers to strongview.com, where they would see personalized messages educating them on StrongView’s solutions and value propositions. The Marketing team launched an 'air cover program' targeting a list of 500 strategic accounts, using personalized ad creative with four key messaging themes. Dynamic impressions were served only to these target accounts, leveraging the Demandbase platform to present unique ads wherever the accounts were on the web.
运营影响
数量效益
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