StrongView Increases Web Engagement and Conversions with Company-Targeted Advertising from Demandbase
Company Size
1,000+
Region
- America
Country
- United States
Product
- Company-Targeted Advertising
- Targeting & Personalization platform
- Website Optimization
- Sales IQ suites
Tech Stack
- Marketing automation
- Web analytics
- CRM
- Content management
- Chat tools
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - API Integration & Management
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Digital Thread
- Predictive Quality Analytics
Services
- Software Design & Engineering Services
- System Integration
- Training
About The Customer
StrongView is a prominent provider of email, mobile, and social media marketing solutions. Their offerings enable marketers to execute multi-channel programs aimed at acquiring, retaining, and driving loyalty across customer initiatives. The company's solutions include email marketing, transactional email, lifecycle marketing, mobile, and viral marketing technology, all designed to help marketers increase reach and revenue. StrongView's innovative approach and comprehensive suite of marketing tools make it a key player in the digital marketing landscape.
The Challenge
StrongView, a leader in email, mobile, and social media marketing solutions, faced the challenge of competing against larger, more established competitors. The company needed a cost-effective way to provide 'air cover' to Sales by educating prospective customers before engaging with their target accounts. The Marketing team had to change misconceptions away from a legacy business model and required a solution to attract and drive prospective customers to their website.
The Solution
StrongView adopted Demandbase's Company-Targeted Advertising, part of the Targeting & Personalization platform, to combine digital advertising with strategic account marketing. The goal was to attract and drive prospective customers to strongview.com, where they would see personalized messages educating them on StrongView’s solutions and value propositions. The Marketing team launched an 'air cover program' targeting a list of 500 strategic accounts, using personalized ad creative with four key messaging themes. Dynamic impressions were served only to these target accounts, leveraging the Demandbase platform to present unique ads wherever the accounts were on the web.
Operational Impact
Quantitative Benefit
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