重塑晒黑行业：“你定调”活动

The increasing space activity has led to a surge in the amount of debris in Earth’s orbit. This debris poses a significant threat to the satellites that power much of modern life and future space exploration. The challenge lies in accurately monitoring and analysing orbiting space debris and junk in real-time, especially the small fragments that can pose a threat to satellites and astronauts. The current methods of monitoring, which include using second-hand sources, computer models, and optical detectors, are limited in their effectiveness and scope. The need for a more efficient and accurate system to track and analyse space debris is evident.

The client, a major European airline, was grappling with a cumbersome document verification process. Their ground handling office was processing over 10,000 invoices a month, delivered by nearly 600 independent companies and contractors. These invoices came in different formats and languages, making the process time-consuming and requiring the involvement of multiple people and teams. This not only delayed data analysis and subsequent actions but also made the entire process prone to errors. The client sought to optimize this process and engaged Objectivity to develop a solution for automated verification of documents and easier error detection. The team was tasked with building a Proof of Concept (PoC) using Microsoft’s technology stack to validate documents from different sources and formats.

The world of football is riddled with inauthenticity, from fake influencer bots to counterfeit products and pretentious players. This situation was negatively impacting the perception of the sport and the products associated with it. Adidas, a leading brand in the football industry, was looking to launch its new 'Exhibit pack' of football boots. The challenge was to position Adidas as a brand for genuine creators in a market saturated with fakes and to encourage its footballing audience to embrace creativity and substance over style. The company needed a provocative campaign that would not only call out the fakers but also celebrate those who bring authenticity to the game.

Axon, a leading self-defense company, operates Evidence.com, a platform that handles a constant flow of digital evidence from various law enforcement and public safety agencies across the globe. The platform is used to manage digital evidence in a secure, scalable, and efficient way, allowing agencies to focus on the use of the data rather than the burden of managing it. Given the highly sensitive and personal nature of this information, security is of paramount importance. However, traditional Web Application Firewalls (WAFs) were not compatible with Axon's modern architecture and couldn't be effectively deployed in production blocking mode. Axon's security team built their own detection rules and evaluated multiple WAF technologies, but were not satisfied with any of the legacy solutions available on the market. They found themselves spending too much of their operational resources maintaining their homegrown web application security solution, which didn’t provide robust blocking capabilities and was only as good as the rules written for it.

Prezi, a cloud-based presentation platform with over 100 million users, was facing a significant challenge due to its tremendous growth. The company was seeking to replace an existing, labor-intensive tool with a new web application firewall (WAF) to provide automated, accurate protection for their web applications. Previously, Prezi used an open source IDS/IPS solution. As a cloud-based platform, Prezi’s primary goal was to have a WAF with enterprise-grade detection and response capabilities. They needed a solution that could automatically and reliably detect attack patterns on web traffic without the noise (hundreds of notifications to matches on RegEx signatures) and provide integrations to gain advanced insights.

E-table, an online reservation booking business, was facing a significant challenge with fake reservations leading to a high number of restaurant no-shows. This was causing major revenue losses and negatively impacting their reputation. The company needed to ensure user data privacy and prevent misuse of identities. The issue of fake users registering with counterfeit phone numbers and making reservations was a major concern. Additionally, E-table was looking to automate processes such as reservation confirmations and notifications, while also maintaining the flexibility for manual communication in critical situations. To stay competitive and provide the best user experience, E-table needed innovative communication channels that ensured identity protection and seamless interaction for their users.