Iris > 实例探究 > 对抗 Fakery:阿迪达斯的“No Fakers”。仅限创作者。活动

对抗 Fakery:阿迪达斯的“No Fakers”。仅限创作者。活动

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技术
  • 传感器 - 全球定位系统
适用行业
  • 零售
适用功能
  • 采购
用例
  • 假冒产品识别
  • 室内定位系统
关于客户
客户阿迪达斯是一家以足球鞋闻名的全球运动品牌。他们招募了里奥·梅西、保罗·博格巴、保罗·迪巴拉和加布里埃尔·热苏斯等明星球员,以及说唱歌手 A$AP Ferg 来为此次活动代言。
挑战
我们面临的挑战是将阿迪达斯定位为“仅限创作者”的品牌,并挑战足球界的造假世界。
解决方案
解决方案是发起一场名为“No Fakers”的极具挑衅性的活动。仅限创作者。此举揭露了造假者的行为,并鼓励阿迪达斯的足球观众#DareToCreate。
运营影响
  • The 'No Fakers. Creators Only.' campaign allowed Adidas to position itself as a brand for genuine creators in the football industry. By calling out the fakes and celebrating those who bring authenticity to the game, Adidas was able to differentiate itself from other brands in the market. The campaign also helped Adidas to engage more deeply with its audience, bringing them closer to the brand and leading them towards purchase. The use of star players and influencers in the campaign helped to increase its reach and impact, while the nimble and reactive use of paid media ensured budget efficiency. The campaign was successfully rolled out on social media and Adidas' website, and activated across OOH and retail locations globally.

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