Infobip > 实例探究 > 利用物联网改善餐厅缺席率和销售额

利用物联网改善餐厅缺席率和销售额

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技术
  • 基础设施即服务 (IaaS) - 云数据库
  • 网络与连接 - 5G
适用行业
  • 电信
适用功能
  • 质量保证
  • 销售与市场营销
用例
  • 假冒产品识别
  • 欺诈识别
关于客户
E-table 是一家在线预订业务,可帮助用户在希腊和塞浦路斯寻找餐厅并预订餐桌。用户可以查看菜单、阅读评论并在线预订他们最喜欢的餐厅。
挑战
电子餐桌需要消除虚假预订并减少缺席数量,以防止收入损失。
解决方案
E-table实施了电话号码验证以防止假用户,并添加了Viber作为额外的沟通渠道。他们还使用 Infobip 进行自动消息传递和手动通知。
运营影响
  • By eliminating fake numbers in their database and enhancing security against fraudulent users, E-table significantly reduced the number of no-shows. Compared to the industry average of 5-6%, E-table managed to decrease their no-show rate to 1.75%. The company also reduced costs by only sending messages to verified phone numbers, thus eliminating wastage of resources on servicing fake users. The implementation of Viber as an additional communication channel not only improved their communication experiences but also provided an effective platform for advertising. This wider reach allowed the company to promote new deals to restaurant owners, leading to an increase in sales and overall business growth.
数量效益
  • 56.7% better no-show rate compared to industry average
  • 10% increase in sales
  • Reduced costs due to only sending messages to verified phone numbers

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