Foursquare > 实例探究 > Raging Burrito & Taco's Success with Foursquare Ads

Raging Burrito & Taco's Success with Foursquare Ads

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地区
  • America
国家
  • United States
产品
  • Foursquare Ads
技术栈
  • not mentioned
影响指标
  • Revenue Growth
技术
  • 应用基础设施与中间件 - API 集成与管理
适用行业
  • 食品与饮料
适用功能
  • 销售与市场营销
用例
  • 需求计划与预测
关于客户
Raging Burrito & Taco is a Mexican restaurant located in Decatur, Georgia. The restaurant was founded by Scott Herman, who was inspired by his global travels to create a diverse and comfortable place for people to enjoy. The restaurant offers an eclectic menu that caters to a wide range of tastes. It also features a relaxing and spacious atmosphere with both indoor and outdoor seating. Despite its unique offerings and comfortable setting, the restaurant was struggling to attract the attention of young adults in the Atlanta area.
挑战
Raging Burrito & Taco, a Mexican restaurant in Atlanta, was struggling to attract the attention of young adults in the area. This demographic was described as transient and difficult to pin down. The restaurant was facing increasing competition and harsh weather conditions that kept potential customers at home. Despite these challenges, the restaurant managed to increase its sales by 10 percent in a year when many nearby businesses were struggling.
解决方案
To overcome the challenges of attracting young adults and dealing with increasing competition, Raging Burrito & Taco started running ads on Foursquare. This decision was made a month after Foursquare became available to all local businesses. The use of Foursquare ads helped to spark a lot of customer activity for the restaurant, contributing to its growth and success.
运营影响
  • The restaurant saw a significant increase in customer activity after implementing Foursquare ads.
  • Despite the increasing competition and harsh weather conditions, the restaurant managed to increase its sales by 10 percent in a year.
  • The use of Foursquare ads helped the restaurant to become top-of-mind in the Atlanta restaurant scene.
数量效益
  • The restaurant paid $3.53 per customer visit.
  • The average customer spend per visit was $25.00.
  • The return on investment was 608%.

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