Raging Burrito & Taco's Success with Foursquare Ads
Region
- America
Country
- United States
Product
- Foursquare Ads
Tech Stack
- not mentioned
Impact Metrics
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Food & Beverage
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
About The Customer
Raging Burrito & Taco is a Mexican restaurant located in Decatur, Georgia. The restaurant was founded by Scott Herman, who was inspired by his global travels to create a diverse and comfortable place for people to enjoy. The restaurant offers an eclectic menu that caters to a wide range of tastes. It also features a relaxing and spacious atmosphere with both indoor and outdoor seating. Despite its unique offerings and comfortable setting, the restaurant was struggling to attract the attention of young adults in the Atlanta area.
The Challenge
Raging Burrito & Taco, a Mexican restaurant in Atlanta, was struggling to attract the attention of young adults in the area. This demographic was described as transient and difficult to pin down. The restaurant was facing increasing competition and harsh weather conditions that kept potential customers at home. Despite these challenges, the restaurant managed to increase its sales by 10 percent in a year when many nearby businesses were struggling.
The Solution
To overcome the challenges of attracting young adults and dealing with increasing competition, Raging Burrito & Taco started running ads on Foursquare. This decision was made a month after Foursquare became available to all local businesses. The use of Foursquare ads helped to spark a lot of customer activity for the restaurant, contributing to its growth and success.
Operational Impact
Quantitative Benefit
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