技术
- 基础设施即服务 (IaaS) - 云存储服务
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
客户
喜力
关于客户
喜力
挑战
对于2012年的邦德促销活动,它计划在全球各地同时开展该活动。这给 HEINEKEN 带来了前所未有的挑战——尤其是在其技术运营方面。该活动的主要数字内容是一部 100 兆字节的电影,必须为全球数百万观众完美播放。毕竟,邦德从不失败。没有人会容忍可能会损害他的品牌的技术故障。此前,喜力在其外包数据中心支持数字媒体。但该数据中心缺乏 HEINEKEN 所需的计算资源,而构建它们——尤其是为了支持将达到数百万同时点击的峰值流量——既耗时又昂贵。它也无法提供喜力在全球范围内最小化延迟所需的地理范围。
解决方案
借助 Azure,HEINEKEN 不必投资管理服务器,因此他们可以专注于提供最成功的活动。为帮助开展成功的活动,该公司使用 Azure 内容交付网络向全球 1050 万消费者快速、可靠地提供数字内容。此外,为了满足 2013 年活动的要求,喜力将 Azure 的使用从一个数据中心扩大到四个——欧洲和亚洲各一个,美国两个——获得了地理冗余和低延迟。数据存储在 Azure 表存储中以进行异步更新。该存储由 10,000 个分区构成——最初是 10 个——以实现必要的可扩展性。 HEINEKEN 使用 Microsoft Visual Studio 2013 开发了该解决方案。该体系结构已使用 Visual Studio 负载测试集群进行测试,以生成负载并在不测试 Internet 的情况下测试应用程序。 Microsoft 服务顾问帮助开发和负载测试解决方案,并解决性能问题。
运营影响
数量效益
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