Stream > 实例探究 > Pluang 通过流聊天集成增强用户体验

Pluang 通过流聊天集成增强用户体验

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技术
  • 应用基础设施与中间件 - 中间件、SDK 和库
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 金融与保险
用例
  • 时间敏感网络
服务
  • 系统集成
关于客户
Pluang 是东南亚的一个多资产投资平台,旨在变革资金管理。用户可以通过该平台投资黄金、美国市场、加密货币和共同基金。 Pluang Plus 为在线投资提供增强的功能和支持。
挑战
Pluang 希望用应用内消息解决方案取代现有的 Telegram 群组,为其投资社区创建更加无缝的用户体验。
解决方案
Pluang 评估了 Stream、Sendbird 和 Amity,但选择集成 Stream Chat API 和 React SDK,因为它能够扩展、可靠地支持大量 DAU,并提供丰富的功能目录来改善用户体验。
运营影响
  • The integration of Stream Chat into Pluang's platform has significantly improved the user experience, creating a more engaged and active community. The message reactions functionality has been particularly popular, giving the chat a more social and active feeling. The ability to keep group chats on topic and users safe through in-app chat moderation has also been beneficial. The integration has been broad and versatile, fulfilling all aspects of Pluang's use case, including the community-building side and CRM integration side of things. Both Pluang customers and developers have expressed satisfaction with Stream as a chat provider.
数量效益
  • Pluang has seen its engagement rate for chat users skyrocket since implementing Stream Chat.
  • The investment platform has not only seen an increase in in-app conversions but has even doubled user engagement.
  • Users who engaged with the chat spend twice as much time in the app compared to those who do not engage.

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