Pipeline Insight Case Study: INTELLADON
公司规模
1,000+
地区
- America
国家
- United States
产品
- Pipeline Insight
- Salesforce.com
- Marketo
技术栈
- Salesforce.com
- Marketo
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 数据可视化
适用行业
- Professional Service
- Software
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
- 系统集成
关于客户
Intelladon is a solutions integration and consulting company specializing in HR technology, particularly in talent management. They cater to mid to enterprise organizations, working closely with HR and learning department decision-makers. Their focus is on providing integrated solutions that enhance the efficiency and effectiveness of HR processes, helping organizations manage their talent more effectively.
挑战
Intelladon faced three major challenges: accurately demonstrating marketing's ROI, integrating sales and marketing processes, and improving reporting efficiency. Custom reports in Salesforce.com were time-consuming and provided only basic metrics, lacking true ROI reporting and conversion tracking. The company needed to integrate marketing waterfall analytics into Salesforce.com and reduce the time spent on performance reporting, which was prone to human errors.
解决方案
Marseli helped Intelladon by implementing Pipeline Insight, a native Salesforce.com data mining application. This application provides predictive and behavior-based performance insights for every stage of the lead acquisition, nurture qualification, and sales process. It was installed in less than an hour, providing full current and historical analytics the same day. Pipeline Insight also improved data integrity and built greater confidence in forecasts. The application allowed Intelladon to compare the performance of different opportunity sources, providing a holistic view of the revenue supply chain and enabling full transparency in performance metrics.
运营影响
数量效益
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