Pipeline Insight Case Study: INTELLADON
Company Size
1,000+
Region
- America
Country
- United States
Product
- Pipeline Insight
- Salesforce.com
- Marketo
Tech Stack
- Salesforce.com
- Marketo
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
- System Integration
About The Customer
Intelladon is a solutions integration and consulting company specializing in HR technology, particularly in talent management. They cater to mid to enterprise organizations, working closely with HR and learning department decision-makers. Their focus is on providing integrated solutions that enhance the efficiency and effectiveness of HR processes, helping organizations manage their talent more effectively.
The Challenge
Intelladon faced three major challenges: accurately demonstrating marketing's ROI, integrating sales and marketing processes, and improving reporting efficiency. Custom reports in Salesforce.com were time-consuming and provided only basic metrics, lacking true ROI reporting and conversion tracking. The company needed to integrate marketing waterfall analytics into Salesforce.com and reduce the time spent on performance reporting, which was prone to human errors.
The Solution
Marseli helped Intelladon by implementing Pipeline Insight, a native Salesforce.com data mining application. This application provides predictive and behavior-based performance insights for every stage of the lead acquisition, nurture qualification, and sales process. It was installed in less than an hour, providing full current and historical analytics the same day. Pipeline Insight also improved data integrity and built greater confidence in forecasts. The application allowed Intelladon to compare the performance of different opportunity sources, providing a holistic view of the revenue supply chain and enabling full transparency in performance metrics.
Operational Impact
Quantitative Benefit
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