通过站点分析解决方案改善在线和移动用户体验
公司规模
Large Corporate
国家
- United States
产品
- IBM ExperienceOne
- IBM Tealeaf CX
- IBM Tealeaf CX Mobile
- IBM Tealeaf cxImpact
- IBM Tealeaf cxOverstat
- IBM Tealeaf cxView
技术栈
- Site Analytics
- Customer Experience Management
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 分析与建模 - 过程分析
适用行业
- 金融与保险
适用功能
- 销售与市场营销
服务
- 数据科学服务
关于客户
西联汇款控股有限公司成立于 1851 年，前身为纽约和密西西比河谷印刷电报公司，是一家全球汇款和支付服务提供商，其服务通过遍布 200 多个国家和地区的约 510,000 个代理点的全球网络提供。
挑战
随着越来越多的金融服务提供商进入市场，西联汇款需要改善其数字用户体验。该公司试图了解客户有时在完成交易之前放弃网站的原因，以及如何简化在线体验以提供更好的服务。
解决方案
客户体验管理和网站分析解决方案帮助西联汇款在其在线和移动平台上捕获、细分和可视化客户旅程。该解决方案可识别客户遇到的问题，以便公司可以隔离和改进问题领域。基于目标的细分可揭示哪些链接可提高转化率，以便公司可以重新设计界面，以吸引人们关注更有效的工具和产品。
运营影响
数量效益
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