北太平洋银行有限公司 - 整合不同数据并使用分析来提高盈利能力和客户满意度
公司规模
Large Corporate
地区
- Asia
国家
- Japan
产品
- IBM FlashSystem 840
- IBM Flex System
- IBM Power Systems
- IBM Storwize V7000
- IBM Cognos Business Intelligence V10
技术栈
- IBM InfoSphere
- IBM PureData System for Analytics
- IBM SPSS Modeler
- IBM Tivoli
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 预测分析
适用行业
- 金融与保险
适用功能
- 销售与市场营销
用例
- 预测性维护
服务
- 数据科学服务
- 系统集成
关于客户
北太平洋银行有限公司是日本北海道最大的金融服务机构。该银行成立于 1917 年，此后通过 1998 年与北海道拓殖银行和 2008 年与札幌银行合并而不断扩张。北太平洋银行为个人和企业客户提供广泛的金融产品和服务。该银行拥有 3,300 多名员工，在北海道设有 170 多家分行，其中札幌有 75 多家分行，东京有一家分行。
挑战
北太平洋银行有限公司是日本一家大型金融机构，由三家大型银行合并而成。该银行在整合和识别其之前各业务实体的客户数据方面面临巨大挑战。由于无法了解业务渠道扩展过程中的客户行为，该银行无法实施有效的客户关系管理 (CRM) 策略，从而阻碍了其营销工作。
解决方案
为了应对挑战，北太平洋银行采用了一套 IBM 解决方案。该银行实施了 IBM FlashSystem 840、IBM Flex System、IBM Power Systems、IBM Storwize V7000、IBM Cognos Business Intelligence V10、IBM InfoSphere、IBM PureData System for Analytics、IBM SPSS Modeler 和 IBM Tivoli。这些解决方案使银行能够使用信息管理、商业智能和预测分析来精确描绘每个家庭客户的情况。借助此解决方案，银行可以根据对客户需求的准确了解及时为客户提供建议，从而使其交叉销售和追加销售活动更加有效。
运营影响
数量效益
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