公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- Mobile Banking App
- Quick Balance
- Impulse Saver
技术栈
- iOS
- Android
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Brand Awareness
技术
- 功能应用 - 远程监控系统
适用行业
- 金融与保险
适用功能
- 销售与市场营销
- 商业运营
用例
- 远程资产管理
- 零售店自动化
服务
- 软件设计与工程服务
- 系统集成
关于客户
Nationwide 是英国领先的金融机构。它拥有庞大的客户群,提供广泛的金融服务。该公司拥有强大的数字业务,是移动银行业务的先驱,是 2000 年英国第一家推出移动平台的银行。然而,随着技术的快速发展和客户期望的不断提高,Nationwide 认识到需要重新审视其现有平台的功能。该公司的多渠道转型战略促成了适用于 Android 和 iOS 设备的新型移动银行应用程序的开发。自推出以来,该应用程序不断得到增强,以提供新的市场领先功能,使 Nationwide 在移动应用程序市场中脱颖而出。
挑战
英国领先的金融机构 Nationwide 意识到需要跟上移动银行领域的竞争。竞争对手移动银行产品的成功意味着,无论是在渠道成本还是数字声誉方面,该协会的竞争差距都在不断扩大。从本质上讲,竞争对手更成功地拓宽了渠道,允许低价值交易转移到移动银行,从而释放其分支机构以进行更高价值的中介或受监管交易和销售。Nationwide 意识到,互联网渠道的重新设计为 Nationwide 提供了完美的基础,可以提供具有竞争力、可扩展、高性能且优雅的移动银行解决方案,因此 Nationwide 推出了移动银行计划,向市场提供其下一个数字渠道产品。
解决方案
Nationwide 与 IBM 签订了固定价格、多分包商协议,由 IBM 承担移动银行的全部项目管理责任。IBM 团队需要提供项目领导、管理和创新,以确保解决方案不仅能满足当前需求,而且还能嵌入支持协会未来发展的技术能力。为了启动移动银行,IBM 最初设立了一个为期三周的研讨会和评审会议计划,以涵盖该计划的关键方面。这是解决方案阶段,基于其加速交付方法的重复使用。该团队从一开始就让现有和潜在的 Nationwide 成员参与进来,采用现有的互联网银行功能并生成移动银行的要求。这提供了极其快速的参与和宣传,确保所有开发都与成员的需求非常紧密地结合在一起。这种方法 — 将成员放在首位 — 贯穿了整个为期八个月的移动银行项目。
运营影响
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