ING Bank Turkey Increases Sales, Customers, and Market Share with TIBCO
公司规模
Large Corporate
地区
- Europe
国家
- Turkey
产品
- TIBCO ActiveMatrix BPM
技术栈
- Business Process Management (BPM)
- Data Analytics
- Mobile Applications
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 平台即服务 (PaaS) - 应用开发平台
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 金融与保险
适用功能
- 商业运营
- 销售与市场营销
用例
- 过程控制与优化
- 远程协作
服务
- 系统集成
- 软件设计与工程服务
关于客户
ING Bank Turkey is a prominent financial institution in Turkey, part of the global ING Group. The bank is committed to providing innovative banking solutions to its customers, leveraging technology to enhance customer experience and operational efficiency. With a focus on digital transformation, ING Bank Turkey aims to make banking accessible and convenient through various channels, including mobile devices, the Internet, and physical branches. The bank's strategic initiatives are driven by a desire to empower customers, utilize data and analytics for informed decision-making, and differentiate itself in a competitive market.
挑战
ING Bank Turkey aimed to enhance customer service and market share by making banking accessible through mobile devices, the Internet, or branches. The bank faced challenges such as lack of transparency in service levels, inefficient processes, and user-unfriendly systems for both customers and employees. They needed to streamline processes, decentralize operations, and increase service and sales while differentiating their distribution with new third-party channels.
解决方案
ING Bank Turkey sought a business process management (BPM) solution to streamline and digitalize its processes. They opted for TIBCO ActiveMatrix BPM, starting with a pilot project that led to a broader engagement. The bank now runs nine processes on ActiveMatrix BPM, modernizing workflow processes and sales activities across multiple locations and distribution channels. The integration of diverse systems is managed efficiently with TIBCO's advanced monitoring capabilities. This solution enabled the bank to apply new products or process changes across all channels, allowing customers to perform banking activities, such as loan applications and payments, through mobile applications without the need for documentation or signatures.
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