How RentPath Captured & Engaged Over 50,000 Candidates on the Phenom CRM
公司规模
1,000+
地区
- America
国家
- United States
产品
- Phenom CRM
- Phenom CMS
- Phenom TXM
技术栈
- AI
- Content Management System (CMS)
- Candidate Relationship Management (CRM)
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据可视化
- 平台即服务 (PaaS) - 连接平台
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- Professional Service
- Software
适用功能
- 商业运营
- 人力资源
服务
- 系统集成
- 培训
关于客户
RentPath is a leading digital marketing solutions company that helps millions of people find apartments and houses for rent. Through its brands, RentPath simplifies the apartment search experience while driving quality advertiser leads that result in occupancies and a high return on investment. With powerful online and mobile solutions, RentPath provides prospective renters with the information and tools they need to find a home that reflects their personal lifestyles.
挑战
RentPath's talent acquisition team aimed to improve employer brand recognition to attract top talent. They needed a way to identify, capture, and engage both active and passive candidates visiting their career site. Stephanie Haigh, Director of Talent Acquisition, sought technology to aid her team of seven recruiters in attracting, engaging, and converting the right talent. They required a solution offering an intuitive candidate experience and an effective recruiter experience.
解决方案
Stephanie discovered the Phenom Talent Experience Management (TXM) platform, known for its hyper-personalized career sites with AI. The platform advanced RentPath's recruitment strategy by leveraging the Phenom CRM and CMS. The career site's job leads were placed directly into the CRM, allowing the team to assess candidates and identify passive job seekers for nurturing with email campaigns. The CRM centralized candidate information, saving time and hassle. The CMS allowed the team to design the site on an ad hoc basis without lengthy approval processes. Phenom provided around-the-clock support, a dedicated customer success manager, and an account manager, ensuring ongoing success.
运营影响
数量效益
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