How RentPath Captured & Engaged Over 50,000 Candidates on the Phenom CRM
Company Size
1,000+
Region
- America
Country
- United States
Product
- Phenom CRM
- Phenom CMS
- Phenom TXM
Tech Stack
- AI
- Content Management System (CMS)
- Candidate Relationship Management (CRM)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Platform as a Service (PaaS) - Connectivity Platforms
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Human Resources
Services
- System Integration
- Training
About The Customer
RentPath is a leading digital marketing solutions company that helps millions of people find apartments and houses for rent. Through its brands, RentPath simplifies the apartment search experience while driving quality advertiser leads that result in occupancies and a high return on investment. With powerful online and mobile solutions, RentPath provides prospective renters with the information and tools they need to find a home that reflects their personal lifestyles.
The Challenge
RentPath's talent acquisition team aimed to improve employer brand recognition to attract top talent. They needed a way to identify, capture, and engage both active and passive candidates visiting their career site. Stephanie Haigh, Director of Talent Acquisition, sought technology to aid her team of seven recruiters in attracting, engaging, and converting the right talent. They required a solution offering an intuitive candidate experience and an effective recruiter experience.
The Solution
Stephanie discovered the Phenom Talent Experience Management (TXM) platform, known for its hyper-personalized career sites with AI. The platform advanced RentPath's recruitment strategy by leveraging the Phenom CRM and CMS. The career site's job leads were placed directly into the CRM, allowing the team to assess candidates and identify passive job seekers for nurturing with email campaigns. The CRM centralized candidate information, saving time and hassle. The CMS allowed the team to design the site on an ad hoc basis without lengthy approval processes. Phenom provided around-the-clock support, a dedicated customer success manager, and an account manager, ensuring ongoing success.
Operational Impact
Quantitative Benefit
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