How Hershey Used Phenom Talent Analytics to Maximize Recruiting Spend & ROI
公司规模
1,000+
地区
- America
国家
- United States
产品
- Phenom Talent Experience Management (TXM) platform
- LinkedIn Work with Us Ads
技术栈
- AI-powered talent experiences
- Phenom Career Site
- Phenom Chatbot
- Phenom CRM
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据可视化
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 消费品
- 食品与饮料
适用功能
- 商业运营
- 人力资源
服务
- 软件设计与工程服务
- 系统集成
- 培训
关于客户
The Hershey Company, headquartered in Hershey, Pennsylvania, is a global confectionery leader known for its chocolate, sweets, mints, and other snacks. With over 21,000 employees worldwide, Hershey delivers delicious, quality products through more than 80 brands, including iconic names like Hershey’s, Reese’s, and Jolly Rancher. The company generates over $7.4 billion in annual revenues and is expanding its portfolio to include a broader range of snacks while growing its presence in key international markets.
挑战
The Hershey Company, a global confectionery leader, faced challenges in understanding the driving forces leading job seekers to their career site. They needed to identify job seekers visiting the site, source passive talent, discover what was working in their recruiting strategy, and optimize recruiting spend by measuring source ROI. During a LinkedIn test pilot, Hershey ran a 60-day campaign where they tripled the number of jobs they could post and used LinkedIn’s 'Work with Us Ads' feature to attract job seekers.
解决方案
Hershey implemented the Phenom Talent Experience Management (TXM) platform, which resulted in a significant increase in captured job seekers and a 68% rise in completed job applications within three months. The platform provided in-depth source analytics, revealing the driving forces behind job seekers visiting the career site. Hershey leveraged this data to optimize their LinkedIn strategy by increasing job posts and ads. The ability to see ROI allowed Hershey to strategically evaluate LinkedIn's impact on their hiring goals.
运营影响
数量效益
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