How Hershey Used Phenom Talent Analytics to Maximize Recruiting Spend & ROI
Company Size
1,000+
Region
- America
Country
- United States
Product
- Phenom Talent Experience Management (TXM) platform
- LinkedIn Work with Us Ads
Tech Stack
- AI-powered talent experiences
- Phenom Career Site
- Phenom Chatbot
- Phenom CRM
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Visualization
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Consumer Goods
- Food & Beverage
Applicable Functions
- Business Operation
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
- Training
About The Customer
The Hershey Company, headquartered in Hershey, Pennsylvania, is a global confectionery leader known for its chocolate, sweets, mints, and other snacks. With over 21,000 employees worldwide, Hershey delivers delicious, quality products through more than 80 brands, including iconic names like Hershey’s, Reese’s, and Jolly Rancher. The company generates over $7.4 billion in annual revenues and is expanding its portfolio to include a broader range of snacks while growing its presence in key international markets.
The Challenge
The Hershey Company, a global confectionery leader, faced challenges in understanding the driving forces leading job seekers to their career site. They needed to identify job seekers visiting the site, source passive talent, discover what was working in their recruiting strategy, and optimize recruiting spend by measuring source ROI. During a LinkedIn test pilot, Hershey ran a 60-day campaign where they tripled the number of jobs they could post and used LinkedIn’s 'Work with Us Ads' feature to attract job seekers.
The Solution
Hershey implemented the Phenom Talent Experience Management (TXM) platform, which resulted in a significant increase in captured job seekers and a 68% rise in completed job applications within three months. The platform provided in-depth source analytics, revealing the driving forces behind job seekers visiting the career site. Hershey leveraged this data to optimize their LinkedIn strategy by increasing job posts and ads. The ability to see ROI allowed Hershey to strategically evaluate LinkedIn's impact on their hiring goals.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
The Kellogg Company
Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.
Case Study
HEINEKEN Uses the Cloud to Reach 10.5 Million Consumers
For 2012 campaign, the Bond promotion, it planned to launch the campaign at the same time everywhere on the planet. That created unprecedented challenges for HEINEKEN—nowhere more so than in its technology operation. The primary digital content for the campaign was a 100-megabyte movie that had to play flawlessly for millions of viewers worldwide. After all, Bond never fails. No one was going to tolerate a technology failure that might bruise his brand.Previously, HEINEKEN had supported digital media at its outsourced datacenter. But that datacenter lacked the computing resources HEINEKEN needed, and building them—especially to support peak traffic that would total millions of simultaneous hits—would have been both time-consuming and expensive. Nor would it have provided the geographic reach that HEINEKEN needed to minimize latency worldwide.
Case Study
Energy Management System at Sugar Industry
The company wanted to use the information from the system to claim under the renewable energy certificate scheme. The benefit to the company under the renewable energy certificates is Rs 75 million a year. To enable the above, an end-to-end solution for load monitoring, consumption monitoring, online data monitoring, automatic meter data acquisition which can be exported to SAP and other applications is required.
Case Study
Coca Cola Swaziland Conco Case Study
Coco Cola Swaziland, South Africa would like to find a solution that would enable the following results: - Reduce energy consumption by 20% in one year. - Formulate a series of strategic initiatives that would enlist the commitment of corporate management and create employee awareness while helping meet departmental targets and investing in tools that assist with energy management. - Formulate a series of tactical initiatives that would optimize energy usage on the shop floor. These would include charging forklifts and running cold rooms only during off-peak periods, running the dust extractors only during working hours and basing lights and air-conditioning on someone’s presence. - Increase visibility into the factory and other processes. - Enable limited, non-intrusive control functions for certain processes.
