Iris > 实例探究 > 骄傲的色彩:扩大英迪格酒店的 LGBTQ 骄傲活动

骄傲的色彩:扩大英迪格酒店的 LGBTQ 骄傲活动

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适用行业
  • 金融与保险
适用功能
  • 销售与市场营销
关于客户
LGBTQ 群体的支持者英迪格酒店通过 Color of Pride 活动庆祝骄傲月
挑战
英迪格酒店 2018 年“骄傲之色”活动缺乏内容和支持
解决方案
为参与酒店地点创建品牌工具包和实施指南,与 Smilebooth 合作打造品牌 GIF 展位,并与 Daily Beast 建立数字媒体合作伙伴关系
运营影响
  • The operational results of the campaign are yet to be confirmed as the campaign was still ongoing at the time of the case study. However, the campaign was expected to generate a significant amount of user-generated content through the branded GIF booth, spread the branded hashtag #ColorOfPride organically, and increase the visibility of Hotel Indigo's support for the LGBTQ community. The campaign also provided a turnkey solution for hotel locations that chose to participate, making it easier for them to join in the Pride celebrations and welcome the LGBTQ community to their properties.

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