GroundLink 使用 Appsee 来增加收入并提供更好的用户体验
公司规模
Large Corporate
国家
- Worldwide
产品
- Appsee Mobile Analytics
技术栈
- Mobile Application
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 运输
适用功能
- 销售与市场营销
服务
- 数据科学服务
关于客户
GroundLink 是地面旅行行业的知名聚合商和解决方案提供商。该公司使用专有技术和应用程序在全球范围内聚合、管理和执行自有品牌下的地面旅行服务。GroundLink 的服务可通过移动应用程序访问，这是其业务模式的重要组成部分。该公司致力于提供高质量的用户体验，并不断寻求改进其应用程序特性和功能的方法。
挑战
GroundLink 是一家全球地面旅行服务提供商，该公司正在寻找方法来提升客户体验并改进其移动应用程序的特性和功能。该公司希望更深入地了解应用程序内的用户行为，以便就开发策略做出明智的决策。挑战在于找到一种解决方案，可以提供详细的分析和对用户行为的洞察，使 GroundLink 能够检测到用户体验的变化并相应地调整其策略。
解决方案
GroundLink 转向了应用内移动分析解决方案 Appsee。Appsee 为 GroundLink 提供了广泛的分析报告，包括单个用户会话记录、崩溃记录、聚合热图以及对其用户应用内行为的真实洞察。这些全面的数据使 GroundLink 能够了解用户如何与其应用互动，确定改进领域，并对其发展战略进行必要的调整。实施 Appsee 的移动分析解决方案是 GroundLink 能够增强其移动应用程序特性和功能的关键因素，最终改善用户体验并增加收入。
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