GroundLink uses Appsee to increase revenues and deliver better UX
Customer Company Size
Large Corporate
Country
- Worldwide
Product
- Appsee Mobile Analytics
Tech Stack
- Mobile Application
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Transportation
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
About The Customer
GroundLink is an established aggregator and solutions provider in the ground travel industry. The company uses proprietary technologies and applications to aggregate, manage, and execute ground travel services under its own brand worldwide. GroundLink's services are accessible through a mobile application, which is a critical component of their business model. The company is committed to delivering a high-quality user experience and continually seeks ways to improve its app's features and functionality.
The Challenge
GroundLink, a global provider of ground travel services, was seeking ways to enhance the customer experience and improve the features and functionality of its mobile application. The company wanted to gain a deeper understanding of user behavior within the app to make informed decisions about development strategy. The challenge was to find a solution that could provide detailed analytics and insights into user behavior, enabling GroundLink to detect shifts in user experience and adjust their strategy accordingly.
The Solution
GroundLink turned to Appsee, an in-app mobile analytics solution. Appsee provided GroundLink with extensive analytics reports, including single user session recordings, crash recordings, aggregated heatmaps, and real insights into their users' in-app behavior. This comprehensive data allowed GroundLink to understand how users were interacting with their app, identify areas of improvement, and make necessary adjustments to their development strategy. The implementation of Appsee's Mobile Analytics solution was a key factor in GroundLink's ability to enhance its mobile application's features and functionality, ultimately leading to improved user experience and increased revenues.
Operational Impact
Quantitative Benefit
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