Energizer 与 Acquia DAM 的增长和数字资产管理
技术
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 水泥
- 包装
适用功能
- 销售与市场营销
用例
- 零售店自动化
服务
- 系统集成
关于客户
Energizer Holdings, Inc. 是全球最大的原电池、便携式灯和汽车护理产品制造商和分销商之一。该公司几乎遍布每个大陆，使其成为真正的全球实体。随着 Energizer 不断发展和收购新公司，它们继承了新的内容、团队、工作流程和挑战。他们的营销团队涵盖一系列品牌，创建了大量需要有效管理和组织的内容。公司的发展及其数字资产的多样性需要强大而灵活的数字资产管理解决方案。
挑战
Energizer Holdings, Inc. 是一家原电池、便携式灯和汽车护理产品的全球制造商和分销商，在管理其不断增长且多样化的数字资产库方面面临着重大挑战。随着公司收购新品牌，他们继承了新内容，这增加了数字资产管理的复杂性。 2015 年，他们实施了数字资产管理 (DAM) 解决方案 Acquia DAM，该解决方案将众多孤立的存储位置和工具整合到一个集中式解决方案中。然而，随着公司的显着增长以及新品牌、团队、工作流程和内容的增加，他们需要更强大、更灵活的解决方案来有效管理其数字资产。
解决方案
Energizer 采用 Acquia DAM（包括资产、见解和门户应用程序）作为其品牌系列内容的核心事实来源。 DAM 策略涉及使用 Acquia DAM 存储和管理所有最终品牌和营销资产，确保全球营销团队中的每个人都能找到当前内容。用户数量从不足 100 人增长到超过 1,000 人，其中包括营销领导、平面设计师、销售团队和外部创意机构。 Energizer 还将 Acquia DAM 与其他重要解决方案集成，允许存储在 DAM 系统中的资产在其 Martech 堆栈中同步。每次新收购时，都会对其元数据架构进行战略性补充，以组织新内容。当需要额外的管理支持时，Energizer 利用 Acquia 的 DAM 策略服务来消除文件重复、创建 DAM 系统站点地图并在 Insights 应用程序中构建自定义仪表板。
运营影响
数量效益
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