Acquia DAM > Case Studies > Energizer's Growth and Digital Asset Management with Acquia DAM

Energizer's Growth and Digital Asset Management with Acquia DAM

Technology Category

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Industries

Cement
Packaging

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Services

System Integration

About The Customer

Energizer Holdings, Inc. is one of the world's largest manufacturers and distributors of primary batteries, portable lights, and auto care products. The company has a presence in nearly every continent, making it a truly global entity. As Energizer continues to grow and acquire new companies, they inherit new content, teams, workflows, and challenges. Their marketing team spans a family of brands, creating an enormous amount of content that needs to be effectively managed and organized. The company's growth and the diversity of its digital assets necessitate a robust and flexible digital asset management solution.

The Challenge

Energizer Holdings, Inc., a global manufacturer and distributor of primary batteries, portable lights, and auto care products, faced a significant challenge in managing their growing and diverse library of digital assets. As the company acquired new brands, they inherited new content, which added to the complexity of their digital asset management. In 2015, they implemented a digital asset management (DAM) solution, Acquia DAM, which consolidated numerous siloed storage locations and tools into a centralized solution. However, with the company's significant growth and the addition of new brands, teams, workflows, and content, they needed a more robust and flexible solution to manage their digital assets effectively.

The Solution

Energizer adopted Acquia DAM, including the Assets, Insights, and Portals applications, as the central source of truth for content across their family of brands. The DAM strategy involved using Acquia DAM to store and manage all final brand and marketing assets, ensuring that everyone across their global marketing team could find current content. The number of users grew from less than 100 to over 1,000, including marketing leadership, graphic designers, sales teams, and external creative agencies. Energizer also integrated Acquia DAM with other essential solutions, allowing assets stored in the DAM system to be synced across their martech stack. With each new acquisition, strategic additions were made to their metadata schema to organize new content. When additional administrative support was needed, Energizer leveraged Acquia’s DAM strategy services to eliminate file duplicates, create a DAM system site map, and build custom dashboards in the Insights application.

Operational Impact

With Acquia DAM, Energizer has been able to unify brand experiences across their family of brands. Both internal teams and external agencies use approved assets to build a cohesive customer experience. The company has seen a continual return on investment as the volume of assets in their DAM system continues to grow. The flexible metadata structure, system integrations, and a trusted partnership with Acquia have ensured that Energizer's DAM system can scale with their evolving business needs and growth. As their content operations evolve, they are looking for additional platform integration opportunities to extend the value of Acquia DAM across new workflows.

Quantitative Benefit