EARTH DAY: The New \"Black Friday of Spring\" for Utility Marketplaces
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Google Nest
- ecobee
- Honeywell
- Emerson
技术栈
- Demand Response Program Pre-Enrollment (DRPE)
- Digital Channels (Email, Paid Search)
- Analog Tactics (Direct Mail, Postcards)
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Energy Saving
技术
- 分析与建模 - 预测分析
- 功能应用 - 远程监控系统
- 网络与连接 - WiFi
适用行业
- 公用事业
- 可再生能源
适用功能
- 商业运营
- 设施管理
用例
- 建筑能源管理
- 需求计划与预测
- 能源管理系统
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
- 系统集成
关于客户
Uplight is a leading technology partner for energy providers and the clean energy ecosystem, serving more than 30 million energy customers. The company specializes in comprehensive and innovative utility marketplaces, helping customers save energy and lower costs. Uplight's software solutions connect energy customers to the decarbonization goals of power providers, creating a more sustainable future. With a customer-centric technology suite and critical energy expertise, Uplight streamlines the transition to a clean energy ecosystem for over 80 electric and gas utilities worldwide. Uplight is a certified B Corporation, committed to making energy more sustainable for every community.
挑战
The period between Black Friday and Cyber Monday is traditionally the peak shopping period for utility marketplaces. However, Uplight identified Earth Day as a new contender for high sales periods. In 2020, Uplight partnered with a Midwestern utility to offer free smart thermostats around Earth Day, driving sales and demand response program enrollments. Building on this success, Uplight expanded the promotion in 2021 to include twenty utility marketplaces, offering unique promotions tailored to each utility. The challenge was to replicate and scale the success of the initial promotion while ensuring maximum customer engagement and satisfaction.
解决方案
Uplight's 2021 Earth Day promotion involved offering a variety of smart thermostats at discounted prices or even for free, depending on the device model and features. The promotion was extended to twenty utility marketplaces, each with unique offers tailored to their specific needs. Uplight worked with several thermostat brands, including Google Nest, ecobee, Honeywell, and Emerson, to provide a range of options. The promotion was marketed through digital channels like email and paid search, as well as analog tactics such as direct mail and postcards. Utilities that added placements on their websites, e-newsletters, and social media saw additional engagement. The five-week promotional period allowed for extended marketing tactics, ensuring maximum customer reach and engagement.
运营影响
数量效益
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