EARTH DAY: The New \"Black Friday of Spring\" for Utility Marketplaces
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Google Nest
- ecobee
- Honeywell
- Emerson
Tech Stack
- Demand Response Program Pre-Enrollment (DRPE)
- Digital Channels (Email, Paid Search)
- Analog Tactics (Direct Mail, Postcards)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Energy Saving
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Remote Monitoring & Control Systems
- Networks & Connectivity - WiFi
Applicable Industries
- Utilities
- Renewable Energy
Applicable Functions
- Business Operation
- Facility Management
Use Cases
- Building Energy Management
- Demand Planning & Forecasting
- Energy Management System
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
- System Integration
About The Customer
Uplight is a leading technology partner for energy providers and the clean energy ecosystem, serving more than 30 million energy customers. The company specializes in comprehensive and innovative utility marketplaces, helping customers save energy and lower costs. Uplight's software solutions connect energy customers to the decarbonization goals of power providers, creating a more sustainable future. With a customer-centric technology suite and critical energy expertise, Uplight streamlines the transition to a clean energy ecosystem for over 80 electric and gas utilities worldwide. Uplight is a certified B Corporation, committed to making energy more sustainable for every community.
The Challenge
The period between Black Friday and Cyber Monday is traditionally the peak shopping period for utility marketplaces. However, Uplight identified Earth Day as a new contender for high sales periods. In 2020, Uplight partnered with a Midwestern utility to offer free smart thermostats around Earth Day, driving sales and demand response program enrollments. Building on this success, Uplight expanded the promotion in 2021 to include twenty utility marketplaces, offering unique promotions tailored to each utility. The challenge was to replicate and scale the success of the initial promotion while ensuring maximum customer engagement and satisfaction.
The Solution
Uplight's 2021 Earth Day promotion involved offering a variety of smart thermostats at discounted prices or even for free, depending on the device model and features. The promotion was extended to twenty utility marketplaces, each with unique offers tailored to their specific needs. Uplight worked with several thermostat brands, including Google Nest, ecobee, Honeywell, and Emerson, to provide a range of options. The promotion was marketed through digital channels like email and paid search, as well as analog tactics such as direct mail and postcards. Utilities that added placements on their websites, e-newsletters, and social media saw additional engagement. The five-week promotional period allowed for extended marketing tactics, ensuring maximum customer reach and engagement.
Operational Impact
Quantitative Benefit
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