Dun & Bradstreet's Use of Tableau for Data Visualization
公司规模
1,000+
地区
- Europe
国家
- Switzerland
产品
- Tableau
技术栈
- Tableau
- Excel
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据可视化
适用行业
- 金融与保险
适用功能
- 商业运营
服务
- 数据科学服务
关于客户
Dun & Bradstreet is a global company with more than 6,000 employees, a turnover of $1.4 billion, and over 4 million customers. The company has been operating in Switzerland for over 100 years and currently employs over 110 workers at its headquarters in Urdorf and its branches in Lausanne and Lugano. The company is in the business of providing commercial data, analytics, and insights for businesses. Thomas Trostmann, a business intelligence consultant from D&B Switzerland, spoke about how Tableau is helping the company create new offerings by analyzing client and company data to unearth new-found insight.
挑战
Dun & Bradstreet, a global company with over 6,000 employees and 4 million customers, was looking for a way to visualize their data to provide new offerings to their clients. They initially used Tableau to acquire a major client who wished to visualize their data. However, they soon discovered that they could also visualize their own data using Tableau, creating a synergy between client data and company data. The challenge was to dig deeper into the data and extract valuable insights that could be beneficial for their clients.
解决方案
The company adopted Tableau, a data visualization tool, to analyze and visualize both client and company data. The tool was easy to use and allowed the company to go deeper into the data and consider further analysis. The use of Tableau was announced as a strategic tool at the company's sales kickoff. The company plans to continue developing other products and views with Tableau and improve them. They are also considering what they want to achieve through enhanced business intelligence.
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