Digital Firefly Marketing finds swift loads, scant downtime, constant performance for clients’ websites
公司规模
11-200
地区
- America
国家
- United States
产品
- Linode Managed
- Longview
技术栈
- NginX
- Apache HTTP Server
- MySQL
- WordPress
- Drupal
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 基础设施即服务 (IaaS) - 云计算
- 基础设施即服务 (IaaS) - 云存储服务
- 基础设施即服务 (IaaS) - 公共云
适用行业
- Professional Service
- Software
适用功能
- 商业运营
- 销售与市场营销
服务
- 云规划/设计/实施服务
- 系统集成
- 测试与认证
关于客户
Digital Firefly Marketing (DFM) is a digital marketing company founded in 2011 by John Cashman. Based in Princeton, NJ, DFM offers a range of services including search engine optimization, pay-per-click advertising, content marketing, social media marketing, and website services such as design, development, maintenance, migration, hosting, and legacy integration. The company aims to increase the exposure of its clients' websites and convert website traffic into viable leads and sales. DFM serves a diverse clientele, including Youth1 Media, Horizon Charter Lines, and the M Night Shyamalan Foundation. The company migrated to Linode Managed in 2013 to enhance its cloud hosting capabilities.
挑战
Digital Firefly Marketing (DFM) faced significant challenges with client-website obsolescence and inadequate cloud hosting services. Over 50% of DFM's clients initially presented outdated websites that were unresponsive to search engine algorithms. DFM had to redesign these websites to make them more search engine friendly. Additionally, many clients were using low-cost cloud hosting services that resulted in slow website performance and frequent crashes. DFM itself initially used a $10-per-month cloud hosting service, which was insufficient as traffic grew. The company needed a more reliable and scalable cloud host with global presence and the ability to integrate cloud-based solutions.
解决方案
Digital Firefly Marketing migrated to Linode Managed in September 2013 to address its cloud hosting challenges. Linode Managed provided DFM with robust cloud hosting services, including monitoring of web servers, MySQL servers, NginX and Apache HTTP servers, and SSL connections. The migration resulted in a dramatic increase in processing speed and throughput, making client websites more responsive to search engine queries. Linode Managed also offered 24/7/365 incident response, active system monitoring, and advanced system and service analytics through Longview. This allowed DFM to ensure high performance and reliability for its clients' websites, while also saving on costs related to hiring dedicated monitoring staff.
运营影响
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