Digital Firefly Marketing finds swift loads, scant downtime, constant performance for clients’ websites
Company Size
11-200
Region
- America
Country
- United States
Product
- Linode Managed
- Longview
Tech Stack
- NginX
- Apache HTTP Server
- MySQL
- WordPress
- Drupal
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Infrastructure as a Service (IaaS) - Cloud Storage Services
- Infrastructure as a Service (IaaS) - Public Cloud
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- System Integration
- Testing & Certification
About The Customer
Digital Firefly Marketing (DFM) is a digital marketing company founded in 2011 by John Cashman. Based in Princeton, NJ, DFM offers a range of services including search engine optimization, pay-per-click advertising, content marketing, social media marketing, and website services such as design, development, maintenance, migration, hosting, and legacy integration. The company aims to increase the exposure of its clients' websites and convert website traffic into viable leads and sales. DFM serves a diverse clientele, including Youth1 Media, Horizon Charter Lines, and the M Night Shyamalan Foundation. The company migrated to Linode Managed in 2013 to enhance its cloud hosting capabilities.
The Challenge
Digital Firefly Marketing (DFM) faced significant challenges with client-website obsolescence and inadequate cloud hosting services. Over 50% of DFM's clients initially presented outdated websites that were unresponsive to search engine algorithms. DFM had to redesign these websites to make them more search engine friendly. Additionally, many clients were using low-cost cloud hosting services that resulted in slow website performance and frequent crashes. DFM itself initially used a $10-per-month cloud hosting service, which was insufficient as traffic grew. The company needed a more reliable and scalable cloud host with global presence and the ability to integrate cloud-based solutions.
The Solution
Digital Firefly Marketing migrated to Linode Managed in September 2013 to address its cloud hosting challenges. Linode Managed provided DFM with robust cloud hosting services, including monitoring of web servers, MySQL servers, NginX and Apache HTTP servers, and SSL connections. The migration resulted in a dramatic increase in processing speed and throughput, making client websites more responsive to search engine queries. Linode Managed also offered 24/7/365 incident response, active system monitoring, and advanced system and service analytics through Longview. This allowed DFM to ensure high performance and reliability for its clients' websites, while also saving on costs related to hiring dedicated monitoring staff.
Operational Impact
Quantitative Benefit
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